While Consumers See Cluttered Stores Retailers See ProfitPosted by Paul Christ April 19, 2011
Labels: Customer Behavior, Retailing
Stuff Piled in the Aisle? It’s There to Get You to Spend More (New York Times)
However, the largest expenditure facing retailers is the inventory of products sitting in the store. For example, the value of inventory in large grocery stores or department stores can easily be worth millions of dollars for EACH outlet. Yes, Non-Profits Can Be Creative PromotersPosted by Paul Christ April 07, 2011 Nonprofits Look For New Ways To Get People To Give (NPR)
What Makes Salespeople Successful?Posted by Paul Christ March 29, 2011 10 Greatest Salespeople of All Time (Inc. Magazine)
But, it would be shortsighted to think that making the sale is all salespeople do. In fact, they contribute to the marketing organization in many other ways. For example, the sales force is a key provider of market information since they are directly involved with customers on a daily basis. This level of contact can directly benefit those in charge of product marketing by providing important details on what is occurring in the market. For Grocery Stores the Forgetful Shopper Leads to Higher CostsPosted by Paul Christ March 18, 2011 Some Grocers Abandon Rebates for Reusable Bags (USA Today)
One important ramification of customers efforts at price comparison is that shoppers are not particularly loyal to a retailer. Because of this, increasing price to raise margins can be difficult as shoppers can easily shop elsewhere. British Television Finally Accepts Paid Product PlacementPosted by Paul Christ March 07, 2011 Your Brand on TV, for a Fee, in Britain (New York Times)
In the early days of product placement, marketers often paid indirectly for placement. For instance, to gain visibility marketers used public relations techniques and free product to persuade producers to include their product. But what it takes to gain placement is moving away from such indirect cost methods and is now moving to requiring direct payment. As more marketers see value in product placement, the trend is for program producers to charge for placement. And marketers have responded by offering large sums to get their product included. The Quality and Ethics of Pay-to-Participate Market ResearchPosted by Paul Christ February 28, 2011
Research panels have been around for many years and, for just as long, research companies have offered incentives to those who agree to participate. In most cases incentives are in the form of coupons, sweepstakes, special discount offers and, sometimes, cash. The offer of incentives combined with the power of the Internet has lead to a surge in the number of people willing to participate in research panels. |
Samples of Marketing TutorialsTypes of Advertising: Public Service In some countries, not-for-profit organizations are permitted to run advertisements through certain media outlets free-of-charge if the message contained in the ad concerns an issue viewed as for the "greater good" of society. For instance, ads directed at social causes, such as teen-age smoking, illegal drug use and mental illness, may run … Latest Marketing Stories
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When walking into retail stores consumers rarely give much thought to understanding just how much a retailer invests in a physical store. For many retailers, the investment is substantial. It includes the costs associated with the building, the store fixtures and the employees.
Possibly the greatest challenge confronting most marketers is figuring out how to generate interest among potential customers. This is where promotion comes into play. Marketers use techniques including advertising, personal selling and public relations to build customer interest. Yet, on a daily basis markets are over-saturated with thousands of audio and visual promotions. This results in customers being exposed to more messages then they are able to understand and retain. In this environment, even if a marketer has excellent products, their message often gets lost among the “noise” generated by other marketers.
As we state in our 
The highly competitive retail grocery industry is famous for operating on low margins. In populated areas within many U.S. markets, there are many supermarkets, discount stores, club stores and others selling grocery products. In fact, it is not uncommon for shoppers to have a choice between two or three different grocer retailers located at the same intersection. And many shoppers take advantage of this by carefully researching stores looking for the best prices. In such an environment, price competition can be aggressive, leading grocers to operate on margins in the low-to-mid single digits.
In a 
There are many websites that recruit web surfers to participate in online research, such as answering surveys or participating in focus groups. Many of these sites are run by legitimate market research firms that use the Internet as a method for building research panels (a.k.a., consumer panels). Such panels consist of a large number of people who have agreed to take part, often on a regular basis, in the research conducted by the panel’s operator. In many cases the research is sponsored by marketing organizations that have contracted with research firms running the panels. Marketing organizations like panels as a research tool because these have the potential to offer quick access to many highly targeted respondents.
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