Television Ads Are Not Just for TV AnymorePosted by Paul Christ December 30, 2011 E*Trade’s Baby Creates the Most Online Buzz (New York Times) The key promotional method used by many consumer products companies, especially those targeting the mass market, is the television advertisement. Even though television viewing has declined over the last 10 to 20 years, the amount spent on TV ads remains large, with one estimate suggesting that 2011 spending will exceed $60 billion. While television advertising continues to be a critical part of promotion strategy, many marketers have also figured out that TV ads are not just for television. They understand the expense in producing a television commercial can be spread over many other media, including viewing ads on computer screens and mobile devices. In fact, for some products the real value of TV advertising comes with the viewing that takes place outside of the consumers’ living room. McDonald’s Finds Loophole on Banned PromotionPosted by Paul Christ December 01, 2011 McDonald's Will Charge For Happy Meal Toys in SF (San Francisco Chronicle)
Retailers Escalate Battle for Black Friday ShoppersPosted by Paul Christ November 10, 2011 Walmart Moves Black Friday to Thanksgiving Night (Reuters)
Black Friday has an interesting history dating back to the 1930s, but it wasn’t until the 1990s that it REALLY became an important selling day. Thanks, to aggressive competitors, Black Friday is now a battleground for retailers, who are not only looking to attract customers but are also seeking publicity. Internet Tools for Generating Sales LeadsPosted by Paul Christ October 24, 2011
Labels: In-Depth Postings, Sales and Selling
In particular, those involved in selling may find the following Internet-based technology solutions can improve lead generation and help create a more targeted and rewarding selling effort. More Marketers Offer Trade-in Sales PromotionPosted by Paul Christ October 07, 2011 Recommerce (Trendwatching)
With so much promotional activity taking place marketers often must look beyond advertising and find other promotions that will capture customers' attention. One key way of doing this is to utilize sales promotions, such as coupons and "on-sale" promotional pricing. Another type of sales promotion that is available, but tends to be underutilized, is the trade-in. This promotion, where customers exchange a current product they own for a price reduction on a new product, is seeing more usage across many industries. Using Creative “Pull” Promotion to Obtain Product DistributionPosted by Paul Christ September 26, 2011 How a Start-Up Landed Shelf Space at Wal-Mart – Wall Street Journal The most frustrating decision facing all consumer products marketers is the one they have the least control over – distribution. Unlike decisions related to product, pricing and promotion, meeting distribution objectives often means the marketer is at the mercy of retailers’ decision to stock a marketer’s product. This problem is especially challenging for marketers selling products in retail stores where they must battle many other companies that are also trying to convince retail store buyers to sell their products. |
Samples of Marketing TutorialsStep 6: Analyze Data With the data in a form that is now useful, the researcher can begin the process of analyzing the data to determine what has been learned. The method used to analyze data depends on the approach used to collect the information (secondary research, primary quantitative research or primary qualitative research). For primary research the selec… Latest Marketing Stories
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In November 2010, 
Even though it is early November, the Christmas selling season is already well underway. If you visit stores or watch television, you are quickly exposed to holiday product displays and advertisements. But, as most shoppers are aware, the real deals do not start until the Friday after Thanksgiving or, as more commonly called, Black Friday.
Continually finding new sales leads is the lifeblood of most sales organizations. While this task is often a painful struggle, a number of technologies have emerged in recent years to help lessen the burden.
As we discuss in our
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