Packaging Decisions for Global ProductsPosted by Paul Christ November 10, 2010
Labels: Global Marketing, Product Management
Brands Without Borders (Brand Packaging)
The lack of attention to packaging decisions is particularly an issue with products sold on a global scale. For some marketers, there is not much thought placed in whether a product should be packaged differently for each market. Instead, apart from using the local language on the package, product design is pretty much the same for all global markets in which the product is sold. McDonalds’ Free Product Promotion Does Not Make San Francisco HappyPosted by Paul Christ November 05, 2010 San Francisco Bans Happy Meals (Los Angeles Times)
Research Technique for Determining Pricing DiscountsPosted by Paul Christ November 01, 2010
Labels: Marketing Research, Pricing
Catering to the Costco Mindset: Finding the 'Sweet Spot' in Quantity Discounts (Knowledge @ Wharton)
To encourage customers to purchase multiple units, quantity discount pricing is used where marketers do not allow a discounted price to kick in until certain requirements are met. For instance, some marketers handle this by not lowering the price until additional products are purchased (e.g., “buy three or more and take $1 off each”). Other marketers may not want specifically to advertise a lower price, instead they choose to give away extra product if a customer purchases a certain amount (e.g., “buy three and get the fourth free”). As a pricing strategy, these methods of quantity discounting are widely used. The Rewards and Risks of Expanding DistributionPosted by Paul Christ October 26, 2010 After 181 Years, Local Beer Stops Playing Hard to Get (Wall Street Journal)
If expansion is managed correctly, the company can expect to see continued growth, while poorly managed expansion can drain resources that may ultimately affect the health of the company. Examples of Marketing Research LaboratoriesPosted by Paul Christ October 21, 2010
Labels: Customer Behavior, Marketing Research
Going Where CPGs Do Research (Shopper Marketing)
Why Marketers Need to Involve Customers in Important DecisionsPosted by Paul Christ October 15, 2010 Gap Scraps New Logo After Taking Flak Online (MSNBC)
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Samples of Marketing TutorialsCriticisms of Marketing: Part 2 Marketing Discriminates in Customer SelectionWe will see later that a key to marketing success is to engage in a deliberate process that identifies customers who offer marketers the best chance for satisfying organizational objectives. This method, called target marketing, often drives most marketing decisions, including product development … Latest Marketing Stories
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When it comes to product decisions, many consumer products marketers do not devote enough attention to elements of the package that will contain the main product. In particular, they fail to consider the importance of the 
Premium product sales promotions are a widely used promotional method in which one type of product is given away when customers purchase another product. It is important to note, 
Most for-profit marketers do not want to give products away unless they feel they will benefit by doing so. Nor do they want to lower price unless they see it as a useful way of simulating greater demand. But, marketers often find that at some point selling their products below their regular price is something they must do. Of course, marketers can simply run a “sale” where the price is lowered from its listed price. However, the problem with most sale pricing is the lower price applies to every product purchased whether a single unit or multiple units.
Companies that are successful in a local or regional market often find that to grow further they must expand beyond their core area. For many companies this is a key point in its history. Deciding whether to move beyond its comfort zone is often a make or break decision that will impact the organization for years to come.
At KnowThis.com, we are firm believers in the need for organizations to regularly undertake marketing research. In fact, we go as far as to call marketing research the Foundation of Marketing. As we observe in our 
A classic marketing mistake taught in nearly all basic marketing courses is
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