Why Retailers See Advantages of Drop ShippersPosted by Paul Christ September 10, 2010 Goods to Go (Internet Retailer)
How Companies Learn to Adapt Products in Global MarketsPosted by Paul Christ September 07, 2010
Labels: Customer Behavior, Global Marketing, Marketing Research, Marketing Strategy, Product Management
Fast-Food Chains in Asia Cater Menus to Customers (USA Today)
Instead, companies looking to go global must invest significant capital, manpower and time if they want to compete in foreign markets. For marketers, this includes gaining a deep understanding of the markets they are entering. And, this is no simple task as each country is different and the marketing decisions needed to reach customers in each country may be different. Little Known Patent Law Forces Marketers to Reexamine Their PackagingPosted by Paul Christ September 02, 2010 New Breed of Patent Claim Bedevils Product Makers (Wall Street Journal)
However, not all marketers have the same level of concern when it comes to packaging. While leading consumer products companies see packaging as a decision they regularly make (e.g., adding to the label information on a short-term promotion), for many other marketers the packaging decision is far down their list marketing activities. For these products, packaging design changes are made infrequently and, for some products, the package may never have changed since the product was first introduced. The FTC Wants to Know Who is Posting Product ReviewsPosted by Paul Christ August 30, 2010 Charges Settled Over Fake Reviews on iTunes (New York Times)
Online Retailers Brace for Sales Tax CollectionPosted by Paul Christ August 16, 2010 Tax Attack! (Internet Retailer)
Selling Consumer Packaged Goods Over the InternetPosted by Paul Christ August 10, 2010 The “No Middleman” Middlemen (Stores Magazine)
For a new retailer, finding the right features to distinguish them from their competitors has become more difficult as existing retailers have easy access to market research that keys them in to what others are doing. Yet, sometimes a smart, hard-working retailer discovers an angle that sets them apart. |
Samples of Marketing TutorialsSEM: Site Navigation Long before a search engine can ever understand whether a webpage will satisfy a user's search inquiry, the search engine must be in a position to locate the content. As we discussed, search engines use robot software to scour the Internet looking for websites. As we alluded to in an early section of the tutorial, search engines gather in… Latest Marketing Stories
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Marketing on a global scale is almost never easy. The efforts and costs required in establishing a marketing base in foreign countries can be significant. This often means only the largest firms become full-fledged global marketers. While the Internet is helping make all companies visible throughout the world, to be truly a global player requires much more than a website and a FedEx or UPS shipping account.
For many products, the packaging decision is not one that should be made lightly. As we mention in our 
We have been away for the last few weeks on a long overdue vacation, but we are now back with a story about promotion and marketing law. This issue is one 
Since the emergence of online retailing in the mid-1990s, retailers running store-based outlets have complained that online retailers have an advantage because they are often not required to collect sales tax. This exemption from collecting sales tax has to do with a 
A key factor leading to success in retailing is to be the first with a unique business proposition. For instance, for McDonalds it was understanding that customers often want fast service rather than high quality products. For Home Depot it was taking a small hardware store business model and expanding it to a size that dwarfed mom-and-pop stores. For Amazon it was offering an enormous variety of products that customers could conveniently purchase on their computer but, due to shipping time, were also willing to wait some time before they could enjoy.
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