Internet Tools for Generating Sales LeadsPosted by Paul Christ October 24, 2011
Labels: In-Depth Postings, Sales and Selling
In particular, those involved in selling may find the following Internet-based technology solutions can improve lead generation and help create a more targeted and rewarding selling effort. More Marketers Offer Trade-in Sales PromotionPosted by Paul Christ October 07, 2011 Recommerce (Trendwatching)
With so much promotional activity taking place marketers often must look beyond advertising and find other promotions that will capture customers' attention. One key way of doing this is to utilize sales promotions, such as coupons and "on-sale" promotional pricing. Another type of sales promotion that is available, but tends to be underutilized, is the trade-in. This promotion, where customers exchange a current product they own for a price reduction on a new product, is seeing more usage across many industries. Using Creative “Pull” Promotion to Obtain Product DistributionPosted by Paul Christ September 26, 2011 How a Start-Up Landed Shelf Space at Wal-Mart – Wall Street Journal The most frustrating decision facing all consumer products marketers is the one they have the least control over – distribution. Unlike decisions related to product, pricing and promotion, meeting distribution objectives often means the marketer is at the mercy of retailers’ decision to stock a marketer’s product. This problem is especially challenging for marketers selling products in retail stores where they must battle many other companies that are also trying to convince retail store buyers to sell their products. Why College Campuses Are Prime Ground for MarketersPosted by Paul Christ September 16, 2011
Labels: Promotional Methods, Targeting Markets
On Campus, It’s One Big Commercial (New York Times) It is probably not a huge surprise for many college students to learn that campuses are hotbeds for marketers. Aside from books and basic school supplies, each year college students spend billions of dollars on fashion, food, furnishings, and much more. For marketers, one of the key attractions of colleges is the access these venues offer to a large number of customers within a geographically concentrated area. The potential of this market has caught the attention of a surprisingly large number of companies who see tremendous opportunity. What "Best Value" Means to CustomersPosted by Paul Christ September 02, 2011 New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (Knowledge @ Wharton)
Successful Retailing Demands CreativityPosted by Paul Christ August 18, 2011 A Season (or 13) for Shopping (Wall Street Journal)
Retailing has struggled in the last few years due to a slow economy, heavy competition, and value-conscious shoppers. These factors have hit the retail industry hard resulting in many closing up shop. As noted in a previous post, the list of recently failed retailers is extensive and includes such well-known brands as Borders, Blockbuster, Circuit City, KB Toys and many more. |
Samples of Marketing TutorialsApproaches to Branding Branding approaches include the following:Individual Product Branding – Under this branding approach new products are assigned new names with no obvious connection to existing brands offered by the company. Under individual product branding the marketing organization must work hard to establish the brand in the market since it cannot ride … Latest Marketing Stories
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Continually finding new sales leads is the lifeblood of most sales organizations. While this task is often a painful struggle, a number of technologies have emerged in recent years to help lessen the burden.
As we discuss in our 
Many marketers assume that during slow economic times customers will adjust their buying habits and seek out less expensive products. The assumption is based on the notion that during down times customers are forced to reevaluate their needs. This leads them to focus on just the basic or core benefits of products and forego products offering enhanced options. For instance, vacationers may change where they stay when traveling by booking economy hotels, where the core benefits are available (e.g., simple room furniture, self-serve breakfast, small fitness area), instead of more luxurious hotels, where many more benefits are offered (e.g., high-end furniture, full-service restaurant, expanded fitness area). For customers lower priced products offering fewer bells-and-whistles are now more appealing since, in the customers’ mind, they offer more value compared to higher priced product.
Marketers are by nature creative people. They have to be in order to keep up with changing customer preferences and highly competitive markets. And some of the most creative marketers can be found in the retail industry.
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