Education and Training

Those involved in marketing teaching and training, whether on the academic or professional side will find many useful reference sites in this area. Additionally, also good resources are provided for those who may have an interest in academic research.

Area Coverage:

for researchers writing marketing articles this sections includes listings and ranks of marketing journals and also advice for writing for marketing journals and other publications
locate sources of funding and grants for marketing projects
links to marketing research centers and marketing research institutes
for those teaching marketing courses at the university and college level this section offers advice for course preparation and presentation
links are also provided for locating marketing departments and business schools throughout the world
information on student competitions such as case competitions for both MBA and undergraduates
locate student marketing internships and other useful student resources

Marketing Stories for Topic Area

Authenticity over Exaggeration: The New Rule in Advertising (customers taking over marketing) Harvard B-School Working Knowledge (See Sub-Topic Area)
Brooklyn Could Get a High School for Marketers New York Times (See Sub-Topic Area)
Sales by the Schoolbook (corporate help with university marketing curriculum) Sales & Marketing Management (See Sub-Topic Area)
Business Schools Lack Focus on Marketing to Hispanics Dallas Star-Telegram (See Sub-Topic Area)
China's B-School Boom BusinessWeek (See Sub-Topic Area)
Firms Use Business Classes to Sell Products (sponsoring college classes) NPR (See Sub-Topic Area)