Education and Training

Case Studies in Marketing, Business

The Weblinks Collection

AsiaCase.com *This site, which is associated with Nanyang Technological University, is best described as a case listing service that focuses on finding information specific to Asian interests. The site does not sell cases but provides listing of cases gathered from major case publishers.
CasePlace.org *Offers database for locating case studies that mostly focus on social marketing issues.
Corporate Design Foundation - Case Studies *Cases related to design issues that may be appropriate for discussion of new product development.
Darden Case Collection *Offers cases by the Darden School of Business at the University of Virginia, however, new additions are few and search and navigation are not real user friendly.
Harvard Business School *Leader in case studies, offers searchable database with thousands of cases as well as other teaching materials.
INSEAD Knowledge *This B-school site has several categories (themes), including one devoted to marketing, that offer articles, case studies, working papers and other materials including one devoted to marketing. However, some of this material is available only in abstract form and all materials require registration (free) to view.
Ivey Business School Cases *Contains extensive case collection and includes a nice advanced search feature for narrowing selections.
The Times 100 Cases Studies *It takes a little time to figure out what is available on this site but once teachers do they will discover an outstanding resource. This UK site provides access to 100 excellent business cases including marketing. Cases can be downloaded or simply read on screen. Also offers good search, excellent teaching assistance, quizzes and a business theory area that explains basic business concepts and ties these to the cases studies. Best part is that it is free! Great Stuff!