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Why the Power of Digital Marketing is Real
Another “What Was That I Heard” Ad is Funny but Does This Creative Approach Still Have Legs?
What to Know About Advertisements That Follow a Product Placement
A Mailing Promotion That Likely Annoys the Targeted Customer
What Exactly is the Message of the Petco-Purina Ad?
Company Appears to Ignore Medical Community’s Demand to Prove Product Works
Campbell Soup's Shift to Push Promotion Pulls Sales Down
Right Before Our Eyes a New Retail Market is Born: Recreational Marijuana
When Doing Well in Search Engine Advertising is Too Good to Be True
When Social Media Fuels a Controversial Issue How Do Marketers Respond?
Will McDonald’s Respond to Taco Bell’s Ronald McDonald Advertisement?
Television Networks Look to Build Revenue With Live Ads and Sponsored Plot Lines
The Effectiveness of Comparative Promotion Often Depends On What Customers Know
While JC Penney's New Pricing Strategy Leads to Criticism It Still May Work
Persuasion Methods All Marketers Can Use
The Internet Takes Another Print Media Victim
Forget Sports Programming, the ABC Television Network Has a Different Segmentation Strategy
The Pharmaceutical Industry is Facing Big Promotional Change
Intel Inside Logo Promotion Bets Big on How Spanish Futbol Players Celebrate a Goal
By Adding Advanced Statistics to Their Website the NBA Sees Dollar Signs
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