If you ask most people what is meant by "type" of advertising, invariably they will respond by defining it in terms of how it is delivered (e.g., television ad, radio ad, etc.). But in marketing, type of advertising refers to the primary "focus" of the message being sent and falls into one of the following four categories:

  1. Product-Oriented Advertising
  2. Image Advertising
  3. Advocacy Advertising
  4. Public Service Advertising
Cite: Types of Advertising (2014). From Advertising Tutorial. KnowThis.com. Retrieved October 21, 2014 from http://www.knowthis.com/advertising/types-of-advertising