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Latest Marketing Stories

Can Best Buy Thwart the Grim Reaper? (the fate of a major retailer) Strategy+Business
Media Power 50 (top promotional outlets for B-to-B marketers) B-to-B Magazine
The Mystery Behind Chipotle’s Secret, 1,500-Calorie Super Burrito (hunting for secrets menues at fast food outlets) FastCompany
Retailers Count on Service to Win Over Web Shoppers (overcoming the "showrooming" effect) USA Today
How Do I Use Online Video Effectively in My Campaign? (research and strategy for online video advertising) MillwardBrown
10 Things Every Customer Wants (what salespeople should offer their customers) Inc. Magazine
Coca-Cola Anti-Obesity Promises Include No Advertising to Kids (marketing changes to address obesity issue) Los Angeles Times
Tiffany vs. Costco: Which Diamond Ring Is Better? (two major firms square off in trademark dispute) BusinessWeek
Vending Gets Skinny With Diet Coke's 'Slender Vender' (evolution of vending machines) Self Service World
Bait and Switch: Beware Low-Price Guarantees (understanding retailers' price-matching programs) Time

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