Advertising:
Created on December 19, 2012
Tongue in Cheek, Aiming at a Sweet Tooth (New York Times)
In Mayan Doomsday, Marketers See $$$ Opportunity (NBC News)
The countdown has begun to the end of the world. According to constant and inescapable ...
Created on November 01, 2012
Advertising Relearned for Mobile (New York Times)
Mobile advertising has long been considered a weakling when compared to website advertising. One study by eMarketer estimates mobile advertising revenue ...
Created on June 08, 2012
Small Firms' Big Customers Are Slow to Pay (Wall Street Journal)
Getting to the point where a marketer convinces a buyer to make a purchase is often an exhausting experience. This is especially the case ...
Created on December 30, 2011
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While television advertising continues to be a critical part of promotion strategy, many marketers have also figured out that TV ads are not just for television. They understand the expense in producing ...
Created on May 22, 2011
Slogans in Advertising (MillwardBrown)
As we discuss in our tutorial Managing the Advertising Campaign, one technique used to position products in the minds of customers, is to develop a distinctive ...
Created on April 29, 2011
Hiring a celebrity to endorse a product is a popular promotional option for many marketers especially in the consumer market. Each year leading consumer companies offer millions of dollars to celebrities ...
Created on March 07, 2011
Your Brand on TV, for a Fee, in Britain (New York Times)
In a previous post and in our tutorial section, we have noted the effectiveness of using product placement promotion. Such promotion, found primarily ...
Created on January 06, 2011
Mocked as Uncool, the Minivan Rises Again (New York Times)
Product Life Cycle theory teaches that when a product reaches the Maturity stage marketers face a tough decision. At this stage ...
Created on July 15, 2010
Old Spice Argues That Real Men Smell Good (New York Times)
The current Old Spice television advertising campaign has received considerable customer and media attention. This old-time Procter & ...
Created on May 04, 2010
... television viewers know too well that many infomercials are more akin to high-pressure personal selling sales pitches than what many of us have come to accept as television advertising. And this belief ...
Created on April 29, 2010
Linking Customer Loyalty With Social Networking (New York Times)
Finally, the long predicted combination of GPS and interactive promotion is working, at least at a small level. The idea behind the integration ...
Created on April 26, 2010
U.S. Newspaper Circulation Down 8.7% in Latest Survey (USA Today)
Tough times keep getting tougher for the U.S. newspaper business. As described in this story, newspapers continue to experience a financial ...
Created on April 20, 2010
C'mon, Get Happy: Advertisers Want Consumers To Lighten Up (Forbes)
From the looks of many new advertising campaigns, the recession that has gripped America and much of the rest of the world is over. ...
Created on April 13, 2010
The Incidental Video Screen Is Seen by More Viewers Than Prime Time (New York Times)
Video screens showing television programs are popping up everywhere. Screens are now found in such venues as gas ...
Created on April 10, 2010
Stopping Ambush Marketers During the World Cup (Time)
Soccer’s biggest event, the World Cup, is an attractive promotional opportunity for marketers worldwide. And like other major global sporting events, ...
Created on March 23, 2010
America's Most Loved Spokescreatures (Forbes)
What is the first thought that comes to mind when you hear the brand names Geico, Energizer or AFLAC? If what you think about is an image containing an ...
Created on March 18, 2010
Statistical Significance: Not Just For Geeks Anymore (Search Engine Land)
One of the true tests of what works in marketing is to use quantitative measurement methods to compare what happens when changes ...
Created on February 21, 2010
Dot-Complicated: Measuring Traffic on the Web (Wall Street Journal)
On the surface, determining what an advertiser should pay to place an ad through an advertising media outlet seems like a simple enough ...
Created on February 11, 2010
... what content they experienced) and how long they were in a particular area of a site. This information is primarily obtained and used by advertising networks that load ads on a large number of sites through ...
Created on January 11, 2010
What's That Smell? (Exhibitor Magazine)
One area of promotion that tends to be underutilized if not unappreciated is scent marketing. The use of olfactory elements for marketing products has been ...