Advertising:
Created on January 07, 2010
Infomercial Products Take One on the Chin (New York Times)
With the holiday gift-giving season coming to an end, many who received an infomercial product may soon be questioning the quality of the ...
Created on January 04, 2010
In Allowing Ad Blockers, a Test for Google (New York Times)
To kickoff 2010 we thought that maybe a discussion of our newly redesigned website should be the topic of our first post, that is until we ...
Created on December 21, 2009
Cancer Center Ads Use Emotion More Than Fact (New York Times)
In our Marketing Research tutorial we discuss the growing use of marketing research as a promotional tool and note that “While many companies ...
Created on November 20, 2009
AirTran Airways Puts Ads Where Passengers Can't Miss Them (Los Angeles Times)
For many consumers advertising clutter abounds in mainstream media outlets such as television and print publications. But ...
Created on November 07, 2009
Kellogg Pulls Immunity Claim From Rice Krispies (USA Today)
Breakfast cereal maker Kellogg had what it thought was a good idea for promoting cereals as being healthy for children since these contain ...
Created on November 04, 2009
AT&T to Verizon: There’s a Lawsuit For That (MSNBC)
What do you do when a competitor produces a comparative advertisement that really hammers you hard? Well, one thing you may be able to do is ...
Created on October 27, 2009
Kids' Cereals Pour on the Sugar and Sodium (USA Today)
Here is a scathing research report that has some marketers in the U.S. scurrying for cover. Not only is it produced by a credible research center, ...
Created on October 05, 2009
Hit TV Shows Have Most-Skipped Ads (New York Times)
While this is a relatively short story, the implications are important for major television advertisers. If as reported, DVR owners are most likely ...
Created on September 09, 2009
... for stricter rules governing how Internet advertising targets consumers.
Will the industry be able to regulate itself or will government intervention be needed?
After the Fall: What Really Happens ...
Created on August 28, 2009
Social networks have really caught the attention of marketers over the last few months. Here are a few stories that have shown up in just the last few days.
Trade Shows 2.0 (Exhibitor Magazine) - While ...
Created on August 11, 2009
Highlighted Marketing Stories:
Notice Those Ads on Blogs? Regulators Do, Too (New York Times) - The U.S. Government and several advertising industry groups are taking a hard look at websites that on ...
Created on August 08, 2009
Highlighted Marketing Stories:
Target Dumps Amazon to Steer Its Own E-Commerce Course (E-Commerce Times) - At one point Amazon offered e-commerce and distribution services for several major companies ...
Created on August 06, 2009
Highlighted Marketing Stories:
Web Ads Get More Intrusive (BrandWeek) - If you think Internet ads are already too annoying then just wait to see what is coming down the road. As this story reports, ...
Created on July 31, 2009
Highlighted Marketing Stories:
What Is Twitter? Apparently, No One Knows (FastCompany) - As we noted in an earlier post today, Twitter is now aggressively going after businesses in order to attract advertising ...
Created on July 27, 2009
Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...
36.
Web Help for Small Businesses, Borders' New Segment and How to Handle Competitor's Misleading Ad
Created on July 22, 2009
Highlighted Marketing Stories:
Luring Local Traffic to Your Web Site (CNN Money) - Many small businesses still struggle with the realities of how the web can help their business. This story offers a ...
Created on July 14, 2009
Highlighted Marketing Stories:
Twitter Outsources Ad Model Development (BrandWeek) - The revenue model of social networks has long been in question but Twitter appears to be letting outside firms take ...