Branding:
Created on October 05, 2009
What Do All These Phone Apps Do? Mostly Marketing (New York Times)
Apple’s iPhone can certainly be considered a technology innovator. While this product may have initially been viewed by some as being ...
Created on September 22, 2009
Private Label Growing Rapidly (BrandWeek)
We just posted a story discussing Amazon's private label push and this story gives even more support to the growing penetration of private labels in retail outlets. ...
Created on September 18, 2009
Amazon Is Selling Designs of Its Own (Wall Street Journal)
Private label products are huge for most big name retailers so it is no surprise Amazon is building its own line of products. Though it is a ...
Created on September 18, 2009
Coca-Cola Still Viewed as Most Valuable Brand (USA Today)
There are several lists of top brands but the one presented by Interbrand, a marketing research company, is one of the best. And what is nice ...
Created on September 09, 2009
We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we'll post more this week.
Magazines Now Create and Customize Ads (New ...
Created on August 26, 2009
Highlighted Marketing Stories:
If College Dorm Students Need It, Retailers Have It (NPR) - Here is another college-themed story (see Monday's posts for more). A major factor in being successful in ...
Created on August 17, 2009
After a short vacation we are back with our look at Highlighted Marketing Stories:
What's in a New Logo? (Fortune) - Here is a fun slideshow-style article that looks at 12 brands, including some of the ...
Created on July 31, 2009
Highlighted Marketing Stories:
What Is Twitter? Apparently, No One Knows (FastCompany) - As we noted in an earlier post today, Twitter is now aggressively going after businesses in order to attract advertising ...
Created on July 27, 2009
Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...
Created on July 17, 2009
... renewing a contract seems even more important. Why?
The Pros and Cons of Co-Branding (BusinessWeek) - As companies search for new ways to build revenue the idea of sharing brand responsibilities with ...