Competitors:
Created on August 16, 2012
Retailers Seek to Cash in on Mobile-Payment Trend (Los Angeles Times)
When most people hear about new developments in retailing they usually assume it has to do with new products, a new advertising campaign, ...
Created on July 27, 2012
Small Generic Drug Firms Need Niches to Survive Looming Price War (Reuters)
Marketing is considered a relatively fluid discipline. While many other areas of business are slow to embrace change (e.g., ...
Created on January 25, 2012
Showdown Over 'Showrooming' (Wall Street Journal)
Store-based retailers are struggling to deal with the modern shopper. More and more retailers are seeing consumers enter their stores, spend time looking ...
Created on November 10, 2011
... Friday has an interesting history dating back to the 1930s, but it wasn’t until the 1990s that it REALLY became an important selling day. Thanks, to aggressive competitors, Black Friday is now a battleground ...
Created on August 18, 2011
A Season (or 13) for Shopping (Wall Street Journal)
Marketers are by nature creative people. They have to be in order to keep up with changing customer preferences and highly competitive markets. And ...
Created on May 11, 2011
... competitors and customers, the market can change quickly forcing companies to continually adjust their marketing plan.
An example of an industry currently in the early Growth Stage is the burgeoning ...
Created on January 24, 2011
The Borders Story: Is This the Final Chapter? (Newsweek)
With the U.S. economy clearly on the path to recovery, we can now look back on the wreckage the recession left behind. What we see is that many ...
Created on January 06, 2011
... the market is seeing slow growth, yet many competitors still remain. Even with a slowing market, internally these companies are looking to grow sales, as that is what is almost always expected. But, ...
Created on November 23, 2010
The Internet's dramatic impact on business is causing some to conclude that, in the long term, marketing success for many companies may be hard to sustain. In particular, the speed at which information ...
Created on August 10, 2010
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For a new retailer, finding the right features to distinguish them from their competitors has become more difficult as existing retailers have easy access to market research that keys them in to what ...
Created on July 12, 2010
A Sharp Focus on Design When the Package Is Part of the Product (New York Times)
In the Product Decisions tutorial we discuss how most consumer products are categorizes as either convenience, shopping ...
Created on June 23, 2010
Amazon.com, Barnes & Noble Cut E-Book Reader Prices (BusinessWeek)
Amazon’s quick response to Barnes & Noble’s price cut for its electronic book reader seems to conflict with what many believe ...
Created on December 17, 2009
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning. Prior to the 1950s most companies did not have marketing departments, but ...