Customer Behavior:
Created on March 18, 2011
Some Grocers Abandon Rebates for Reusable Bags (USA Today)
The highly competitive retail grocery industry is famous for operating on low margins. In populated areas within many U.S. markets, there are ...
Created on January 06, 2011
Mocked as Uncool, the Minivan Rises Again (New York Times)
Product Life Cycle theory teaches that when a product reaches the Maturity stage marketers face a tough decision. At this stage ...
Created on December 17, 2010
Phone-Wielding Shoppers Strike Fear Into Retailers (Wall Street Journal)
In a previous post, we noted how consumers are becoming smarter shoppers and how technology is playing a key role. As technology ...
Created on November 27, 2010
The Just-in-Time Consumer (Wall Street Journal)
With the U.S. economy showing only slight signs of moving out of the doldrums, many consumer products companies selling in the U.S. are still reeling and ...
Created on October 21, 2010
Going Where CPGs Do Research (Shopper Marketing)
At KnowThis.com, we are firm believers in the need for organizations to regularly undertake marketing research. In fact, we go as far as to call marketing ...
Created on October 15, 2010
Gap Scraps New Logo After Taking Flak Online (MSNBC)
A classic marketing mistake taught in nearly all basic marketing courses is Coca-Cola's 1985 decision to change the formula of their flagship Coke ...
Created on October 11, 2010
Game Changer (Stores Magazine)
It is a challenging time to be a retailer in the U.S. and in many other countries. On the economic front, conditions continue to be a concern. With unemployment rates ...
Created on October 05, 2010
Frito-Lay Sends Noisy, 'Green' SunChips Bag to the Dump (USA Today)
When it comes to making business decisions, marketers often find powerful forces affecting their decisions are located outside the ...
Created on September 07, 2010
Fast-Food Chains in Asia Cater Menus to Customers (USA Today)
Marketing on a global scale is almost never easy. The efforts and costs required in establishing a marketing base in foreign countries can ...
Created on July 30, 2010
Men's Jewelry: A Recession-Proof Luxury (Time)
Vanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it ...
Created on July 20, 2010
Lower Prices a Boon to Consumers, but a Bane to Retailers (Nielsen)
Everyone is well aware of the impact the economic downturn and the slow recovery have had on consumer purchasing. With unemployment ...
Created on July 15, 2010
Old Spice Argues That Real Men Smell Good (New York Times)
The current Old Spice television advertising campaign has received considerable customer and media attention. This old-time Procter & ...
Created on June 13, 2010
Neuroscience: A New Perspective (Millward Brown)
When most marketers think of marketing research techniques they generally focus on traditional methods such as surveys, experiments and focus groups. ...
Created on June 02, 2010
Cellphone in New Role: Loyalty Card (New York Times)
What do people believe is more valuable, their cellphone or their wallet? Of course, most people say it is their wallet. Yet, that may be changing ...
Created on May 25, 2010
Cold-Calling 101 (Inc. Magazine) How to Close a Sale (Inc. Magazine)
As we discuss in our tutorial on The Selling Process, selling can be looked at as a series of activities salespeople undertake as ...
Created on April 20, 2010
C'mon, Get Happy: Advertisers Want Consumers To Lighten Up (Forbes)
From the looks of many new advertising campaigns, the recession that has gripped America and much of the rest of the world is over. ...
Created on April 05, 2010
Sales Tips From the World's Toughest Customers (Inc. Magazine)
Sales prospecting can be a tough business. Depending on the industry and products sold, turndowns by buyers can exceed 80% of sales calls ...
Created on March 05, 2010
Marketing to the Millennials (New York Times)
Many regular visitors to KnowThis.com will be highly interested in this story since you are the subject of the story. The focus here is the so-called Millennial ...
Created on February 05, 2010
Social Media and Young Adults (Pew Internet & American Life Project)
If you are looking for good research on trends in consumers’ use of the Internet, one of the first places to look is the Pew Research ...
Created on January 28, 2010
Functionall (Trendwatching)
The people running the Trendwatching website do a real nice job finding different ways to look at things. As their name implies, they focus mostly on finding trends that ...