Customer Behavior:
Created on January 26, 2010
Don't Use the R-Word: Hotels Find Trick to Business Bookings (Wall Street Journal)
For several years KnowThis.com's Stories section has included many stories from The Wall Street Journal, which we view ...
Created on January 20, 2010
The Times to Charge for Frequent Access to Its Web Site (New York Times)
The newspaper industry has been in steady decline for a number of years, and certainly the Internet can take credit for some ...
Created on January 07, 2010
Infomercial Products Take One on the Chin (New York Times)
With the holiday gift-giving season coming to an end, many who received an infomercial product may soon be questioning the quality of the ...
Created on December 07, 2009
Airport Kiosks Do Nearly Everything but Check Luggage (Los Angeles Times)
The mantra of many companies over the last 20 or so years has been “customers are our number one concern.” To show they mean ...
Created on December 01, 2009
Groupon: The New Way to Save (ABC News)
Here is an interesting spin on the coupon sales promotion. The business model for the website discussed in this video story follows a well established promotional ...
Created on October 28, 2009
The Keys to Brand Success (Millward Brown)
For the last few years the guys at Millward Brown have been producing insightful marketing content and this story (in PDF format) continues the good work. ...
Created on October 27, 2009
Kids' Cereals Pour on the Sugar and Sodium (USA Today)
Here is a scathing research report that has some marketers in the U.S. scurrying for cover. Not only is it produced by a credible research center, ...
Created on October 22, 2009
Marketers Salivating Over Smartphone Potential (USA Today)
We posted last week about how marketers are finally seeing the light when it comes to mobile commerce, well here is another story addressing ...
Created on October 21, 2009
Facebook, MySpace Divide Along Social Lines (NPR)
While many over the age of 30 may view Facebook and MySpace as being essentially the same thing, the main users of these websites have a different view. ...
Created on October 05, 2009
Hit TV Shows Have Most-Skipped Ads (New York Times)
While this is a relatively short story, the implications are important for major television advertisers. If as reported, DVR owners are most likely ...
Created on September 15, 2009
Here are few recent stories focusing on retailers.
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (Internet Retailer) - This is definitely an issue to watch. More retail ...
Created on August 28, 2009
Social networks have really caught the attention of marketers over the last few months. Here are a few stories that have shown up in just the last few days.
Trade Shows 2.0 (Exhibitor Magazine) - While ...
Created on August 24, 2009
Highlighted Marketing Stories:
Bud Light Fan Can Draws Criticism (NPR) - With many colleges in the U.S. starting their fall terms this week, this story seems quite timely. Anheuser Busch's decision ...
Created on August 06, 2009
Highlighted Marketing Stories:
Web Ads Get More Intrusive (BrandWeek) - If you think Internet ads are already too annoying then just wait to see what is coming down the road. As this story reports, ...
55.
Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...