Customer Behavior:
Created on December 10, 2012
... customer behavior is requiring nearly all marketers to adjust their marketing strategy to appeal to their changing customers.
In Part 1, we discussed 5 reasons why adjustments are needed. In Part 2, ...
Created on December 03, 2012
It is about time all marketers finally accept the way technology is changing how their customers make purchase decisions. Specifically, marketers must understand and embrace the realization that the combination ...
Created on November 09, 2012
Wal-Mart to Offer Black Friday Deals Earlier on Thanksgiving (Los Angeles Times)
The idea of turning the day after Thanksgiving (a.k.a. Black Friday) into the unofficial start of the Christmas shopping ...
Created on November 01, 2012
Advertising Relearned for Mobile (New York Times)
Mobile advertising has long been considered a weakling when compared to website advertising. One study by eMarketer estimates mobile advertising revenue ...
Created on October 08, 2012
SERVILE BRANDS (Trendwatching)
In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objective ...
Created on June 15, 2012
Chasing China's Shoppers (Wall Street Journal)
By now, most leading companies realize they can no longer ignore the Chinese market. While it is currently a significant market in terms of the number of ...
Created on April 26, 2012
(R)etail (R)evolution (Trendwatching)
It has long been predicted that the future of retailing lives in the online world. Going back to the mid-1990s, when consumers started experimenting with online ...
Created on April 07, 2012
Marketers should be aware of a new service recently launched by Google that offers a different method for conducting useful online research. The new Google Consumer Surveys service presents research ...
Created on March 22, 2012
When Businesses Can’t Stop Asking, ‘How Am I Doing?’ (New York Times)
For anyone who has spent time looking at the KnowThis.com website, you have undoubtedly noticed that marketing research is viewed ...
Created on February 22, 2012
How Companies Learn Your Secrets (New York Times)
This is a fascinating story of how marketers learn about the needs of their customers and then use marketing approaches to target these needs. What ...
Created on January 25, 2012
Showdown Over 'Showrooming' (Wall Street Journal)
Store-based retailers are struggling to deal with the modern shopper. More and more retailers are seeing consumers enter their stores, spend time looking ...
Created on November 10, 2011
Walmart Moves Black Friday to Thanksgiving Night (Reuters)
Even though it is early November, the Christmas selling season is already well underway. If you visit stores or watch television, you are quickly ...
Created on October 07, 2011
Recommerce (Trendwatching)
As we discuss in our Planning with the Product Life Cycle tutorial, marketers face a highly active market in the Growth stage of the PLC. During this phase many companies ...
Created on September 02, 2011
New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (Knowledge @ Wharton)
Many marketers assume that during slow economic times customers will adjust their buying habits and seek ...
Created on August 18, 2011
A Season (or 13) for Shopping (Wall Street Journal)
Marketers are by nature creative people. They have to be in order to keep up with changing customer preferences and highly competitive markets. And ...
Created on August 04, 2011
As a follow-up to our last post that suggested how some retailers are rethinking customer self-service options, it seems appropriate to take a look at the self-service concept in greater detail. In some ...
Created on July 15, 2011
Major Grocer Getting Rid of Self-Checkout Lanes (MSNBC)
Giving customers what they want is the mantra of nearly all marketers, and for the last 50-plus years has been arguably the most fundamental ...
Created on July 08, 2011
For organizations selling products or services intended for use by a large number of users within a single purchasing environment, such as a large corporation, completing the sale can be a confounding ...
Created on June 10, 2011
How to Disrupt an Overlooked Market (BusinessWeek)
One marketing advantage small companies can have over large firms is to target market segments that are underappreciated by their larger competitors. ...
Created on April 19, 2011
Stuff Piled in the Aisle? It’s There to Get You to Spend More (New York Times)
When walking into retail stores consumers rarely give much thought to understanding just how much a retailer invests in ...