Distribution and Product Movement:

Craig Marks: I Want My MTV ( Studio 360 – NPR) As we discuss in our How to Write a Marketing Plan tutorial, marketing success often is measured by whether the results lead to the achievement of specific ...

How a Start-Up Landed Shelf Space at Wal-Mart – Wall Street Journal The most frustrating decision facing all consumer products marketers is the one they have the least control over – distribution.  ...

After 181 Years, Local Beer Stops Playing Hard to Get (Wall Street Journal) Companies that are successful in a local or regional market often find that to grow further they must expand beyond their core ...

Goods to Go (Internet Retailer) In our Wholesaling tutorial, we discuss the role of drop shippers in the distribution process. In the context we exam in the tutorial, drop shippers are wholesalers that ...

Coke Pays $715 Million to Distribute Dr Pepper (USA Today) For many years, Dr. Pepper fought hard to position itself as an alternative to cola products.  So it is somewhat ironic that Dr. Pepper, owned ...

General Growth to Simon: Thanks, but No Thanks (New York Times) When most marketers talk about distribution decisions they almost always focus their discussion on the strategies needed to move a product ...

Amazon.com to Capitulate to Macmillan Price Demand (USA Today) Setting price is one of the trickiest of all marketing decisions.  Marketers have to take into consideration many factors when coming up ...

At Sundance, New Routes to Finding an Audience (New York Times) Gaining distribution for a product is often viewed as only a problem for marketers of products sold in retail stores.  But this issue ...

P&G to Sell Directly to Customers on Web site (MSNBC) How and where to distribute its products is one of the major decisions facing nearly all product marketers.  Most companies selling consumer ...

Wholesalers Worry That New Security Checks Will Spoil Food (USA Today) Wholesalers are a key part of product marketing for many companies and they are especially critical in industries where products ...

Kellogg Warns: Brace for an Eggo Shortage (MSNBC) Marketers can't do much if a product is not available to sell and that is exactly what is happening at Kellogg where production problems have all but ...

Here are few recent stories focusing on retailers. Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (Internet Retailer) - This is definitely an issue to watch.  More retail ...

We have been off a few days enjoying an extended weekend and during this time there were quite a few stories.  Here are several and we'll post more this week. Magazines Now Create and Customize Ads (New ...

Highlighted Marketing Stories: The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...

Highlighted Marketing Stories: Bud Light Fan Can Draws Criticism (NPR) - With many colleges in the U.S. starting their fall terms this week, this story seems quite timely.  Anheuser Busch's decision ...

Highlighted Marketing Stories: Notice Those Ads on Blogs? Regulators Do, Too (New York Times) - The U.S. Government and several advertising industry groups are taking a hard look at websites that on ...

Highlighted Marketing Stories: Target Dumps Amazon to Steer Its Own E-Commerce Course (E-Commerce Times) - At one point Amazon offered e-commerce and distribution services for several major companies ...

Highlighted Marketing Stories: The Profits and Perils of Supplying to Wal-Mart (BusinessWeek) - Gaining distribution in Wal-Mart is viewed by many marketers as being the pinnacle of marketing success.  ...