Ethical Issues in Marketing:
Created on February 28, 2011
There are many websites that recruit web surfers to participate in online research, such as answering surveys or participating in focus groups. Many of these sites are run by legitimate market research ...
Created on February 14, 2011
The Dirty Little Secrets of Search (New York Times)
As we discuss in our Internet Marketing tutorial, most companies looking to build a successful online presence must rely heavily on search engines ...
Created on November 05, 2010
San Francisco Bans Happy Meals (Los Angeles Times)
Premium product sales promotions are a widely used promotional method in which one type of product is given away when customers purchase another product. ...
Created on August 30, 2010
Charges Settled Over Fake Reviews on iTunes (New York Times)
We have been away for the last few weeks on a long overdue vacation, but we are now back with a story about promotion and marketing law. ...
Created on August 02, 2010
The Web's New Gold Mine: Your Secrets (Wall Street Journal)
The Wall Street Journal is running an excellent series on how websites track visitors. From a marketing perspective, tracking, which is part ...
Created on February 27, 2010
How to Write a Code of Ethics for Business (Inc. Magazine)
Business ethics is much discussed in the business press and within the academic arena, but few firms outside of the largest companies bother ...
Created on December 21, 2009
Cancer Center Ads Use Emotion More Than Fact (New York Times)
In our Marketing Research tutorial we discuss the growing use of marketing research as a promotional tool and note that “While many companies ...
Created on November 07, 2009
Kellogg Pulls Immunity Claim From Rice Krispies (USA Today)
Breakfast cereal maker Kellogg had what it thought was a good idea for promoting cereals as being healthy for children since these contain ...
Created on October 27, 2009
Kids' Cereals Pour on the Sugar and Sodium (USA Today)
Here is a scathing research report that has some marketers in the U.S. scurrying for cover. Not only is it produced by a credible research center, ...
Created on October 06, 2009
FTC: Bloggers Must Disclose Payments for Reviews (USA Today)
The U.S. Government is sending a stern message to marketers and to bloggers: stop hiding your relationship. This message is contained in ...
Created on September 25, 2009
Here are a couple of good stories dealing with issues that arise between franchisors and franchisees
Pros and Cons Of Buying A Franchise (ABC News)
This video also offers a good primer for another ...