External Forces:
Created on December 01, 2011
McDonald's Will Charge For Happy Meal Toys in SF (San Francisco Chronicle)
In November 2010, we made note of a decision by the city of San Francisco to ban fast food establishments from offering free ...
Created on March 18, 2011
Some Grocers Abandon Rebates for Reusable Bags (USA Today)
The highly competitive retail grocery industry is famous for operating on low margins. In populated areas within many U.S. markets, there are ...
Created on November 27, 2010
The Just-in-Time Consumer (Wall Street Journal)
With the U.S. economy showing only slight signs of moving out of the doldrums, many consumer products companies selling in the U.S. are still reeling and ...
Created on November 05, 2010
San Francisco Bans Happy Meals (Los Angeles Times)
Premium product sales promotions are a widely used promotional method in which one type of product is given away when customers purchase another product. ...
Created on October 05, 2010
... organization. As we discuss in our Managing External Forces tutorial, these forces are diverse and include economic, legal, governmental and competitive factors, to name a few.
Seasoned marketers know ...
Created on August 02, 2010
The Web's New Gold Mine: Your Secrets (Wall Street Journal)
The Wall Street Journal is running an excellent series on how websites track visitors. From a marketing perspective, tracking, which is part ...
Created on July 30, 2010
Men's Jewelry: A Recession-Proof Luxury (Time)
Vanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it ...
Created on May 08, 2010
Consumer Groups Say Proposed Privacy Bill Is Flawed (New York Times)
As many seasoned marketers will readily admit, in just a short time span the Internet has transformed all areas of marketing. Its ...
Created on April 20, 2010
C'mon, Get Happy: Advertisers Want Consumers To Lighten Up (Forbes)
From the looks of many new advertising campaigns, the recession that has gripped America and much of the rest of the world is over. ...
Created on January 26, 2010
Don't Use the R-Word: Hotels Find Trick to Business Bookings (Wall Street Journal)
For several years KnowThis.com's Stories section has included many stories from The Wall Street Journal, which we view ...
Created on December 09, 2009
Garmin, TomTom Slash Prices Amid Google Threat (BusinessWeek)
If five years ago you were sitting in a marketing strategy meeting at one of the leading companies in the GPS navigation device business ...
Created on November 18, 2009
Kellogg Warns: Brace for an Eggo Shortage (MSNBC)
Marketers can't do much if a product is not available to sell and that is exactly what is happening at Kellogg where production problems have all but ...
Created on November 10, 2009
Maclaren's Stroller Recall: A Stumbling Response Online (Time)
When managing marketing decisions there is always the risk that something unforeseen can damage the reputation a company has spent years ...
Created on November 07, 2009
Kellogg Pulls Immunity Claim From Rice Krispies (USA Today)
Breakfast cereal maker Kellogg had what it thought was a good idea for promoting cereals as being healthy for children since these contain ...
Created on October 21, 2009
Flu Worries Pump Up Sales Of Hand Sanitizer (NPR)
Many marketers spend most of their time worrying about factors they control, such as product and pricing decisions. But an area of marketing often receiving ...
Created on September 15, 2009
Here are few recent stories focusing on retailers.
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (Internet Retailer) - This is definitely an issue to watch. More retail ...
Created on September 03, 2009
Highlighted Marketing Stories:
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...
Created on August 19, 2009
Highlighted Marketing Stories:
Slicing the Bread but Not the Prices (Wall Street Journal) - The recession has been tough on almost all companies and many have resorted to lowering prices in order to ...
19.
Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...
Created on July 27, 2009
Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...