Internet Marketing:
Created on October 15, 2009
M-Commerce's Big Moment (BusinessWeek)
The promise of big things in mobile commerce has been talked about for many, many years – going back to the early cellphone days. But finally with the evolution ...
Created on October 13, 2009
Brands Seek Fans on Facebook(BrandWeek)
Brands are finding themselves in a position similar to that of the new kids at summer camp: they're anxiously looking for friends. In the world of social media, ...
Created on October 13, 2009
Marketing on $700 a Year (BrandWeek)
This is an excellent story that discusses companies using low-cost marketing methods. It includes a look at how one start-up company, Mint.com, grew in just two ...
Created on September 30, 2009
Brand Aid Think Search Before You Name Your Next Product (Search Engine Land)
The message presented in this story is one that I reinforce all the time when discussing names of products or companies. ...
Created on September 22, 2009
Reader's Digest Looks To Web To Revive Storied But Staid Brand (brandchannel)
Once a mainstay in the list of leading magazines, Reader's Digest went bankrupt last month but as it exits bankruptcy it ...
Created on September 15, 2009
Here are few recent stories focusing on retailers.
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (Internet Retailer) - This is definitely an issue to watch. More retail ...
Created on September 09, 2009
We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we'll post more this week.
Magazines Now Create and Customize Ads (New ...
Created on August 28, 2009
Social networks have really caught the attention of marketers over the last few months. Here are a few stories that have shown up in just the last few days.
Trade Shows 2.0 (Exhibitor Magazine) - While ...
Created on August 08, 2009
Highlighted Marketing Stories:
Target Dumps Amazon to Steer Its Own E-Commerce Course (E-Commerce Times) - At one point Amazon offered e-commerce and distribution services for several major companies ...
Created on August 06, 2009
Highlighted Marketing Stories:
Web Ads Get More Intrusive (BrandWeek) - If you think Internet ads are already too annoying then just wait to see what is coming down the road. As this story reports, ...
Created on July 31, 2009
Highlighted Marketing Stories:
What Is Twitter? Apparently, No One Knows (FastCompany) - As we noted in an earlier post today, Twitter is now aggressively going after businesses in order to attract advertising ...
Created on July 31, 2009
You can't seem to avoid the Twitter hype. It is everywhere. Television, radio, print and, of course, the Internet. But many, including myself, have questioned how exactly this site will make money. ...
33.
Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...
Created on July 27, 2009
Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...
Created on July 24, 2009
Highlighted Marketing Stories:
The Web Knows What You Want (BusinessWeek) - This story offers excellent insight into methods online retailers use to predict what customers may want. While some readers ...
36.
Web Help for Small Businesses, Borders' New Segment and How to Handle Competitor's Misleading Ad
Created on July 22, 2009
Highlighted Marketing Stories:
Luring Local Traffic to Your Web Site (CNN Money) - Many small businesses still struggle with the realities of how the web can help their business. This story offers a ...
Created on July 20, 2009
Highlighted Marketing Stories:
Use Twitter to Find Customers (Inc.) - There are many who still question how Twitter and other emerging social networks will ever make money. This story offers insight ...
Created on July 14, 2009
Highlighted Marketing Stories:
Twitter Outsources Ad Model Development (BrandWeek) - The revenue model of social networks has long been in question but Twitter appears to be letting outside firms take ...
Created on July 13, 2009
We continue to make some headway in our backlog of stories. We are also testing a new presentation of the stories with the story title and source listed first followed by a brief comment and then a short ...