Internet Marketing:
Created on November 01, 2012
Advertising Relearned for Mobile (New York Times)
Mobile advertising has long been considered a weakling when compared to website advertising. One study by eMarketer estimates mobile advertising revenue ...
Created on April 26, 2012
(R)etail (R)evolution (Trendwatching)
It has long been predicted that the future of retailing lives in the online world. Going back to the mid-1990s, when consumers started experimenting with online ...
Created on March 13, 2012
How 'Kony' Clip Caught Fire Online (Wall Street Journal)
Many people consider promotion a marketing activity that is mostly of interest to for-profit marketers. Of course, it is easy to get this impression ...
Created on February 21, 2011
How to Measure Your Brand's Online Influence (Inc.)
Marketers are creatures that feast on numbers. Metrics are used for such important marketing functions as uncovering opportunities, creating marketing ...
Created on February 14, 2011
The Dirty Little Secrets of Search (New York Times)
As we discuss in our Internet Marketing tutorial, most companies looking to build a successful online presence must rely heavily on search engines ...
Created on November 23, 2010
The Internet's dramatic impact on business is causing some to conclude that, in the long term, marketing success for many companies may be hard to sustain. In particular, the speed at which information ...
Created on August 16, 2010
Tax Attack! (Internet Retailer)
Since the emergence of online retailing in the mid-1990s, retailers running store-based outlets have complained that online retailers have an advantage because they are ...
Created on August 02, 2010
The Web's New Gold Mine: Your Secrets (Wall Street Journal)
The Wall Street Journal is running an excellent series on how websites track visitors. From a marketing perspective, tracking, which is part ...
Created on May 08, 2010
Consumer Groups Say Proposed Privacy Bill Is Flawed (New York Times)
As many seasoned marketers will readily admit, in just a short time span the Internet has transformed all areas of marketing. Its ...
Created on April 23, 2010
... After nearly 10 years of doing research, MarketingExperiments remains true to its mission of producing tested and actionable information that are of value to any company engaged in Internet marketing. ...
Created on March 18, 2010
Statistical Significance: Not Just For Geeks Anymore (Search Engine Land)
One of the true tests of what works in marketing is to use quantitative measurement methods to compare what happens when changes ...
Created on March 11, 2010
Once-Fading MySpace Focuses on Youthful Reincarnation (USA Today)
Five years ago MySpace ruled the social media world. It was considered the darling of Internet startups and eventually was purchased ...
Created on February 25, 2010
Marketing to the Ubiquitous Cellphone (E-Commerce Times)
The North Face To Begin Texting Customers (brandchannel.com)
Prognosticators have for many years predicted the impending impact of mobile marketing. ...
Created on February 21, 2010
Dot-Complicated: Measuring Traffic on the Web (Wall Street Journal)
On the surface, determining what an advertiser should pay to place an ad through an advertising media outlet seems like a simple enough ...
Created on February 11, 2010
A Little ‘i’ to Teach About Online Privacy (New York Times)
Here is a story from a couple weeks ago that is worth a look.
If the U.S. Federal Trade Commission has its way there could be a big change ...
Created on January 20, 2010
The Times to Charge for Frequent Access to Its Web Site (New York Times)
The newspaper industry has been in steady decline for a number of years, and certainly the Internet can take credit for some ...
Created on January 04, 2010
In Allowing Ad Blockers, a Test for Google (New York Times)
To kickoff 2010 we thought that maybe a discussion of our newly redesigned website should be the topic of our first post, that is until we ...
Created on November 02, 2009
Making Micro-Payment Models Work Online (E-Commerce Times)
Some may think that nearly any product can be sold over the Internet. But in reality low-priced products, and in particular low-priced physical ...
Created on October 27, 2009
Cookies Sound Sweet but They Can Be Risky (USA Today)
More than likely a large majority of people who browse the Internet know they are being watched or at least their computer is being watched. They ...
Created on October 22, 2009
Marketers Salivating Over Smartphone Potential (USA Today)
We posted last week about how marketers are finally seeing the light when it comes to mobile commerce, well here is another story addressing ...