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Legal Issue in Marketing:
Created on November 04, 2009
AT&T to Verizon: There’s a Lawsuit For That (MSNBC)
What do you do when a competitor produces a comparative advertisement that really hammers you hard? Well, one thing you may be able to do is ...
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Created on October 06, 2009
FTC: Bloggers Must Disclose Payments for Reviews (USA Today)
The U.S. Government is sending a stern message to marketers and to bloggers: stop hiding your relationship. This message is contained in ...
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Created on September 25, 2009
Here are a couple of good stories dealing with issues that arise between franchisors and franchisees
Pros and Cons Of Buying A Franchise (ABC News)
This video also offers a good primer for another ...
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Created on September 15, 2009
Here are few recent stories focusing on retailers.
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (Internet Retailer) - This is definitely an issue to watch. More retail ...
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Created on September 09, 2009
We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we'll post more this week.
Magazines Now Create and Customize Ads (New ...
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Created on August 11, 2009
Highlighted Marketing Stories:
Notice Those Ads on Blogs? Regulators Do, Too (New York Times) - The U.S. Government and several advertising industry groups are taking a hard look at websites that on ...
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Created on August 08, 2009
Highlighted Marketing Stories:
Target Dumps Amazon to Steer Its Own E-Commerce Course (E-Commerce Times) - At one point Amazon offered e-commerce and distribution services for several major companies ...
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28.
Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...
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Created on July 27, 2009
Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...
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Created on July 17, 2009
Highlighted Marketing Stories:
The Profits and Perils of Supplying to Wal-Mart (BusinessWeek) - Gaining distribution in Wal-Mart is viewed by many marketers as being the pinnacle of marketing success. ...
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Created on July 14, 2009
Highlighted Marketing Stories:
Twitter Outsources Ad Model Development (BrandWeek) - The revenue model of social networks has long been in question but Twitter appears to be letting outside firms take ...
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