Legal Issue in Marketing:
Created on November 04, 2009
AT&T to Verizon: There’s a Lawsuit For That (MSNBC)
What do you do when a competitor produces a comparative advertisement that really hammers you hard? Well, one thing you may be able to do is ...
Created on October 06, 2009
FTC: Bloggers Must Disclose Payments for Reviews (USA Today)
The U.S. Government is sending a stern message to marketers and to bloggers: stop hiding your relationship. This message is contained in ...
Created on September 25, 2009
Here are a couple of good stories dealing with issues that arise between franchisors and franchisees
Pros and Cons Of Buying A Franchise (ABC News)
This video also offers a good primer for another ...
Created on September 15, 2009
Here are few recent stories focusing on retailers.
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (Internet Retailer) - This is definitely an issue to watch. More retail ...
Created on September 09, 2009
We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we'll post more this week.
Magazines Now Create and Customize Ads (New ...
Created on August 11, 2009
Highlighted Marketing Stories:
Notice Those Ads on Blogs? Regulators Do, Too (New York Times) - The U.S. Government and several advertising industry groups are taking a hard look at websites that on ...
Created on August 08, 2009
Highlighted Marketing Stories:
Target Dumps Amazon to Steer Its Own E-Commerce Course (E-Commerce Times) - At one point Amazon offered e-commerce and distribution services for several major companies ...
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Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...
Created on July 27, 2009
Highlighted Marketing Stories:
The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...
Created on July 17, 2009
Highlighted Marketing Stories:
The Profits and Perils of Supplying to Wal-Mart (BusinessWeek) - Gaining distribution in Wal-Mart is viewed by many marketers as being the pinnacle of marketing success. ...
Created on July 14, 2009
Highlighted Marketing Stories:
Twitter Outsources Ad Model Development (BrandWeek) - The revenue model of social networks has long been in question but Twitter appears to be letting outside firms take ...