Legal Issue in Marketing:
Created on November 23, 2012
Hostess Gets OK From Judge to Liquidate (USA Today)
By now, most people have heard about the demise of Hostess Brands, whose products include Twinkies, Wonder Bread and DingDongs. The news has left ...
Created on September 12, 2012
Government's E-Book Case Helps Amazon Build Toward a Monopoly (Los Angeles Times)
E-Book Settlement Has Publishing World in Turmoil (Los Angeles Times)
In our past postings on the topic of price, we ...
Created on February 11, 2012
Tough Times for Franchising (Wall Street Journal) So You Want In? How to Assess a Franchise Opportunity (Wall Street Journal)
In the retailing industry, franchise operations have long been perceived ...
Created on January 13, 2012
Drug Reps Soften Their Sales Pitches (New York Times)
As we discuss in the Types of Selling Roles tutorial, the tasks carried out by salespeople differ depending on their job objectives. For example, ...
Created on December 01, 2011
McDonald's Will Charge For Happy Meal Toys in SF (San Francisco Chronicle)
In November 2010, we made note of a decision by the city of San Francisco to ban fast food establishments from offering free ...
Created on June 20, 2011
The 10 Most Valuable Trademarks (Forbes)
How does a company measure marketing success? When asked this question most for-profit marketers will relate success to a financial measure, such as sales and ...
Created on March 07, 2011
Your Brand on TV, for a Fee, in Britain (New York Times)
In a previous post and in our tutorial section, we have noted the effectiveness of using product placement promotion. Such promotion, found primarily ...
Created on February 05, 2011
Taco Bell Using Ads to Battle Back on Beef (MSNBC)
What do marketers do when their company is under attack for its marketing decisions? Some may take the approach that the best way ...
Created on January 24, 2011
The Borders Story: Is This the Final Chapter? (Newsweek)
With the U.S. economy clearly on the path to recovery, we can now look back on the wreckage the recession left behind. What we see is that many ...
Created on December 12, 2010
From Retired Brands, Dollars and Memories (New York Times)
As noted in our Product Decisions tutorial, a well-marketed, recognizable brand can often obtain financial benefits in which the name of the ...
Created on September 20, 2010
Lars Johnson Has Goats on His Roof and a Stable of Lawyers to Prove It (Wall Street Journal)
Today marks a milestone for KnowThis.com as we reach 3,500 stories in our Marketing Stories Archive. Since ...
Created on September 02, 2010
New Breed of Patent Claim Bedevils Product Makers (Wall Street Journal)
For many products, the packaging decision is not one that should be made lightly. As we mention in our Product Decisions tutorial, ...
Created on August 30, 2010
Charges Settled Over Fake Reviews on iTunes (New York Times)
We have been away for the last few weeks on a long overdue vacation, but we are now back with a story about promotion and marketing law. ...
Created on August 16, 2010
Tax Attack! (Internet Retailer)
Since the emergence of online retailing in the mid-1990s, retailers running store-based outlets have complained that online retailers have an advantage because they are ...
Created on June 29, 2010
Supreme Court Hedges on Business Method Patents (CNET News)
Our recent post covering the value of patents as a form of intellectual property protection only scratches the surface of this complicated ...
Created on June 16, 2010
Nestle Takes Legal Action on Sara Lee Coffee Capsules (BusinessWeek)
When developing new products, marketers often seek to make things difficult for their competitors by applying for intellectual property ...
Created on February 11, 2010
A Little ‘i’ to Teach About Online Privacy (New York Times)
Here is a story from a couple weeks ago that is worth a look.
If the U.S. Federal Trade Commission has its way there could be a big change ...
Created on December 02, 2009
Wholesalers Worry That New Security Checks Will Spoil Food (USA Today)
Wholesalers are a key part of product marketing for many companies and they are especially critical in industries where products ...
Created on November 15, 2009
Promotional Event Leads to Violence in Paris (New York Times)
Promotions offering free money tend to be viewed suspiciously by consumers who wonder what the “catch” really is in order to participate ...
Created on November 13, 2009
Burger King Franchisees Sue Over $1 Promotion (MSNBC)
In a posting earlier this week we noted that not all franchisors listen to their franchisees the way Subway did when they developed their popular ...