Marketing Research:
Created on June 27, 2010
State of the Industry (Exhibitor Magazine)
In November 2009, we noted how the business-to-business trade show industry is suffering during this tough economy. In the latest issue of Exhibitor Magazine, ...
Created on June 13, 2010
Neuroscience: A New Perspective (Millward Brown)
When most marketers think of marketing research techniques they generally focus on traditional methods such as surveys, experiments and focus groups. ...
Created on May 08, 2010
Consumer Groups Say Proposed Privacy Bill Is Flawed (New York Times)
As many seasoned marketers will readily admit, in just a short time span the Internet has transformed all areas of marketing. Its ...
Created on April 23, 2010
The MarketingExperiments Quarterly Research Journal
Since 2001, Marketing Experiments.com has been at the forefront of offering quality, actionable advice for the online business world. As their name ...
Created on April 13, 2010
The Incidental Video Screen Is Seen by More Viewers Than Prime Time (New York Times)
Video screens showing television programs are popping up everywhere. Screens are now found in such venues as gas ...
Created on March 23, 2010
America's Most Loved Spokescreatures (Forbes)
What is the first thought that comes to mind when you hear the brand names Geico, Energizer or AFLAC? If what you think about is an image containing an ...
Created on March 18, 2010
Statistical Significance: Not Just For Geeks Anymore (Search Engine Land)
One of the true tests of what works in marketing is to use quantitative measurement methods to compare what happens when changes ...
Created on March 09, 2010
America’s Favorite Brands (Stores Magazine)
What are the top brands of frozen food, bath soap and ice cream sold in U.S. supermarkets? If you are not sure then check out this story which provides a ...
Created on February 21, 2010
Dot-Complicated: Measuring Traffic on the Web (Wall Street Journal)
On the surface, determining what an advertiser should pay to place an ad through an advertising media outlet seems like a simple enough ...
Created on February 05, 2010
Social Media and Young Adults (Pew Internet & American Life Project)
If you are looking for good research on trends in consumers’ use of the Internet, one of the first places to look is the Pew Research ...
Created on January 20, 2010
... see the exercise of segmenting markets as being a time consuming and expensive task. In particular, they believe that an extensive marketing research study must be undertaken as part of the effort to ...
Created on January 15, 2010
P&G to Sell Directly to Customers on Web site (MSNBC)
How and where to distribute its products is one of the major decisions facing nearly all product marketers. Most companies selling consumer ...
Created on December 21, 2009
Cancer Center Ads Use Emotion More Than Fact (New York Times)
In our Marketing Research tutorial we discuss the growing use of marketing research as a promotional tool and note that “While many companies ...
Created on December 17, 2009
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning. Prior to the 1950s most companies did not have marketing departments, but ...
Created on October 27, 2009
Cookies Sound Sweet but They Can Be Risky (USA Today)
More than likely a large majority of people who browse the Internet know they are being watched or at least their computer is being watched. They ...
Created on October 27, 2009
Kids' Cereals Pour on the Sugar and Sodium (USA Today)
Here is a scathing research report that has some marketers in the U.S. scurrying for cover. Not only is it produced by a credible research center, ...
Created on October 11, 2009
Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (FastCompany)
The use of online research panels has for some time received bad reviews from serious marketing researchers ...
Created on October 01, 2009
Take a Chance on Experimenting (BusinessWeek)
Products that break new ground, especially in the high-tech field, are very difficult to find but if a company is lucky enough the results can be the difference ...
Created on September 22, 2009
Private Label Growing Rapidly (BrandWeek)
We just posted a story discussing Amazon's private label push and this story gives even more support to the growing penetration of private labels in retail outlets. ...
Created on September 11, 2009
Media Group to Research New Methods for Ratings (New York Times) - For a number of years television networks have not been very satisfied with the viewership numbers being reported by Nielsen, the major ...