41. Magazines Customize Ads, Regulating Web Tracking, Equity in Failed Brands, More Twitter and the Coconut Water Market
Created on September 09, 2009
We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we'll post more this week. Magazines Now Create and Customize Ads (New ...
42. Colleges Upset With Anheuser Busch's Marketing, Radiohead Tackles It's Own Marketing, and Sentiment Analysis Research
Created on August 24, 2009
... pricing and how products are packaged, what other marketing decisions could the band control? Mining the Web for Feelings, Not Facts (New York Times) - It seems like a new buzz word for marketing research ...
43. How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search
Created on August 19, 2009
... most loyal customers’ had with the original packaging…what we didn’t get was the passion that this very loyal small group of consumers have…” How could marketing research have helped alert the company ...
Created on August 04, 2009
Highlighted Marketing Stories: Word-of-Mouth Spend Hits $1.5 Bil. (BrandWeek) - Yes, word-of-mouth promotion is big business. While what qualifies as WOM promotion is somewhat hazy the concept has ...
Created on July 31, 2009
Highlighted Marketing Stories: What Is Twitter? Apparently, No One Knows (FastCompany) - As we noted in an earlier post today, Twitter is now aggressively going after businesses in order to attract advertising ...
Created on July 27, 2009
Highlighted Marketing Stories: The New Starbucks: A Subtler Brand (ABC News) - This video news story gives a peek at how Starbucks is researching a possible new approach through a no-name test store. ...
Created on July 24, 2009
Highlighted Marketing Stories: The Web Knows What You Want (BusinessWeek) - This story offers excellent insight into methods online retailers use to predict what customers may want. While some readers ...