Marketing Strategy:
Created on May 18, 2010
Many marketers believe one of the worst competitive positions to be in is being a late entry with a new product or service. That is, competitors have gotten a head start entering a market giving these ...
Created on May 12, 2010
No. 2 Rental Chain Hollywood Video to Close (MSNBC)
The Product Life Cycle has been a valuable planning tool for marketers for many years. As we discuss in this tutorial, the PLC is useful because it ...
Created on May 04, 2010
Trying to Move Up From a Fast-Talking, Buy-Now Approach (New York Times)
Traditionally, the marketing establishment has looked down on products sold via infomercial (a.k.a., direct response marketing) ...
Created on April 23, 2010
The MarketingExperiments Quarterly Research Journal
Since 2001, Marketing Experiments.com has been at the forefront of offering quality, actionable advice for the online business world. As their name ...
Created on April 10, 2010
Stopping Ambush Marketers During the World Cup (Time)
Soccer’s biggest event, the World Cup, is an attractive promotional opportunity for marketers worldwide. And like other major global sporting events, ...
Created on March 30, 2010
Costco's Success Secrets Revealed (ABC News)
Some retailing strategists believe general merchandise retailers must carry tens-of-thousands of products in order to satisfy the needs of their target market. ...
Created on March 25, 2010
U.S. Food Giants Tailor Products, Marketing to International Palates (Los Angeles Times)
When it comes to marketing globally, all companies should clearly understand this truism: just because a marketing ...
Created on March 16, 2010
... networks can be utilized as part of their marketing strategy. They have heard about the success some companies have had with marketing through social networks and think the time is now right to jump in ...
Created on March 11, 2010
Once-Fading MySpace Focuses on Youthful Reincarnation (USA Today)
Five years ago MySpace ruled the social media world. It was considered the darling of Internet startups and eventually was purchased ...
Created on March 05, 2010
Marketing to the Millennials (New York Times)
Many regular visitors to KnowThis.com will be highly interested in this story since you are the subject of the story. The focus here is the so-called Millennial ...
Created on February 16, 2010
... as built-in components but also sell stand-alone products for general consumer purchase. But selling to manufacturers requires a different marketing strategy than selling to consumers since these markets ...
Created on January 20, 2010
The Times to Charge for Frequent Access to Its Web Site (New York Times)
The newspaper industry has been in steady decline for a number of years, and certainly the Internet can take credit for some ...
Created on January 04, 2010
In Allowing Ad Blockers, a Test for Google (New York Times)
To kickoff 2010 we thought that maybe a discussion of our newly redesigned website should be the topic of our first post, that is until we ...
Created on December 23, 2009
Luxury Prices: To Cut or Not to Cut? (CNN Money)
Of all marketing decisions, probably the most difficult to manage are those dealing with price. Price setting requires marketers take into consideration ...
Created on December 17, 2009
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning. Prior to the 1950s most companies did not have marketing departments, but ...
Created on December 14, 2009
Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes (New York Times)
According to product life cycle strategy, once a product reaches the maturity stage, where sales from its originally ...
Created on December 09, 2009
Garmin, TomTom Slash Prices Amid Google Threat (BusinessWeek)
If five years ago you were sitting in a marketing strategy meeting at one of the leading companies in the GPS navigation device business ...
Created on November 23, 2009
AOL Revamping Its Logo, Hoping to Revive the Brand (New York Times)
Say so long to the once proud AOL triangle logo. The company has ditched the longtime logo for a new one that primarily focuses on ...
Created on November 17, 2009
Godiva Rides in a New Direction (New York Times)
Higher-end products don’t always suffer during a recession. Some do fine as their key target market often remains relatively unaffected by a slowing ...
Created on October 13, 2009
Brands Seek Fans on Facebook(BrandWeek)
Brands are finding themselves in a position similar to that of the new kids at summer camp: they're anxiously looking for friends. In the world of social media, ...