Marketing Strategy:
Created on October 13, 2009
Marketing on $700 a Year (BrandWeek)
This is an excellent story that discusses companies using low-cost marketing methods. It includes a look at how one start-up company, Mint.com, grew in just two ...
Created on October 07, 2009
Taking on the Big Dogs (Internet Retailer)
How does a small online seller compete against the giants such as Amazon, Wal-Mart, CDW, etc.? The answer: Keep the focus on the customer. As discussed in ...
Created on September 22, 2009
Reader's Digest Looks To Web To Revive Storied But Staid Brand (brandchannel)
Once a mainstay in the list of leading magazines, Reader's Digest went bankrupt last month but as it exits bankruptcy it ...
Created on August 26, 2009
Highlighted Marketing Stories:
If College Dorm Students Need It, Retailers Have It (NPR) - Here is another college-themed story (see Monday's posts for more). A major factor in being successful in ...
Created on August 24, 2009
Highlighted Marketing Stories:
Bud Light Fan Can Draws Criticism (NPR) - With many colleges in the U.S. starting their fall terms this week, this story seems quite timely. Anheuser Busch's decision ...
Created on August 04, 2009
Highlighted Marketing Stories:
Word-of-Mouth Spend Hits $1.5 Bil. (BrandWeek) - Yes, word-of-mouth promotion is big business. While what qualifies as WOM promotion is somewhat hazy the concept has ...
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Web Help for Small Businesses, Borders' New Segment and How to Handle Competitor's Misleading Ad
Created on July 22, 2009
Highlighted Marketing Stories:
Luring Local Traffic to Your Web Site (CNN Money) - Many small businesses still struggle with the realities of how the web can help their business. This story offers a ...
Created on July 17, 2009
Highlighted Marketing Stories:
The Profits and Perils of Supplying to Wal-Mart (BusinessWeek) - Gaining distribution in Wal-Mart is viewed by many marketers as being the pinnacle of marketing success. ...