Created on October 13, 2009
Marketing on $700 a Year (BrandWeek) This is an excellent story that discusses companies using low-cost marketing methods. It includes a look at how one start-up company, Mint.com, grew in just two ...
Created on October 07, 2009
Taking on the Big Dogs (Internet Retailer) How does a small online seller compete against the giants such as Amazon, Wal-Mart, CDW, etc.? The answer: Keep the focus on the customer. As discussed in ...
Created on September 22, 2009
Reader's Digest Looks To Web To Revive Storied But Staid Brand (brandchannel) Once a mainstay in the list of leading magazines, Reader's Digest went bankrupt last month but as it exits bankruptcy it ...
44. Retailers Respond to Dorm Needs, e-Book Market Gets More Competitive and Why Switzerland Has Top Brand
Created on August 26, 2009
Highlighted Marketing Stories: If College Dorm Students Need It, Retailers Have It (NPR) - Here is another college-themed story (see Monday's posts for more). A major factor in being successful in ...
45. Colleges Upset With Anheuser Busch's Marketing, Radiohead Tackles It's Own Marketing, and Sentiment Analysis Research
Created on August 24, 2009
Highlighted Marketing Stories: Bud Light Fan Can Draws Criticism (NPR) - With many colleges in the U.S. starting their fall terms this week, this story seems quite timely. Anheuser Busch's decision ...
Created on August 04, 2009
Highlighted Marketing Stories: Word-of-Mouth Spend Hits $1.5 Bil. (BrandWeek) - Yes, word-of-mouth promotion is big business. While what qualifies as WOM promotion is somewhat hazy the concept has ...
47. Web Help for Small Businesses, Borders' New Segment and How to Handle Competitor's Misleading Ad
Created on July 22, 2009
Highlighted Marketing Stories: Luring Local Traffic to Your Web Site (CNN Money) - Many small businesses still struggle with the realities of how the web can help their business. This story offers a ...
Created on July 17, 2009
Highlighted Marketing Stories: The Profits and Perils of Supplying to Wal-Mart (BusinessWeek) - Gaining distribution in Wal-Mart is viewed by many marketers as being the pinnacle of marketing success. ...