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Marketing Careers:

1. What Makes Salespeople Successful?
Created on March 29, 2011
10 Greatest Salespeople of All Time (Inc. Magazine) As we state in our Personal Selling tutorial, sales is a highly misunderstood field.  Yes, most people understand the main task of many (but not all) ...
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2. For Some the First Step into Retailing is Behind a Cart
Created on October 20, 2009
Shopping-Center Kiosks Are a Way to Try Retail Ownership (Los Angeles Times) If you have ever had the inkling to be a retailer and either did not have enough start-up cash needed to open a store or you ...
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3. How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search
Created on August 19, 2009
Highlighted Marketing Stories: Slicing the Bread but Not the Prices (Wall Street Journal) - The recession has been tough on almost all companies and many have resorted to lowering prices in order to ...
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4. Social Media Revenue, E-Commerce Improvements, CRM Job Qualities and Cybersquatting
Created on July 14, 2009
... even as revenue and profits are falling? What Do Hiring Managers Seek in Candidates When Looking to Fill a CRM Position? (DM News) - We never seem to find many stories that are about marketing careers ...
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