Marketing History:
Created on September 26, 2012
Craig Marks: I Want My MTV ( Studio 360 – NPR)
As we discuss in our How to Write a Marketing Plan tutorial, marketing success often is measured by whether the results lead to the achievement of specific ...
Created on July 02, 2012
10 Ways Walmart Changed the World (Time)
Fifty years ago today the business world changed when Sam Walton opened the first Walmart store in Arkansas. What has transpired since that first store is nothing ...
Created on March 29, 2011
10 Greatest Salespeople of All Time (Inc. Magazine)
As we state in our Personal Selling tutorial, sales is a highly misunderstood field. Yes, most people understand the main task of many (but not all) ...
Created on September 01, 2009
On the heels of the last posting which featured stories on social networks and marketing, this posting is also topic specific. In this case we look at a few recent stories dealing with the selling function. ...
Created on August 17, 2009
After a short vacation we are back with our look at Highlighted Marketing Stories:
What's in a New Logo? (Fortune) - Here is a fun slideshow-style article that looks at 12 brands, including some of the ...
Created on July 15, 2009
Highlighted Marketing Stories:
Despite New Flavors, Pringles Faces Crunch Time (MSNBC) - It is quite surprising to see that Pringles is Procter & Gamble's last remaining food brand. This story suggests ...