Marketing How To:

1. The Marketing Value of Google Consumer Surveys
Created on April 07, 2012
Marketers should be aware of a new service recently launched by Google that offers a different method for conducting useful online research.  The new Google Consumer Surveys service presents research ...
2. Yes, Non-Profits Can Be Creative Promoters
Created on April 07, 2011
Nonprofits Look For New Ways To Get People To Give (NPR) Possibly the greatest challenge confronting most marketers is figuring out how to generate interest among potential customers.  This is where ...
3. Keeping an Open Mind For New Product Development
Created on December 31, 2010
Inventions That Were Accidents (Forbes) In order to sustain growth in the face of stiff competition, most companies find they have little choice but to continually find new products.  For some companies, ...
4. Advice for the Toughest Selling Tasks
Created on May 25, 2010
Cold-Calling 101 (Inc. Magazine) How to Close a Sale (Inc. Magazine) As we discuss in our tutorial on The Selling Process, selling can be looked at as a series of activities salespeople undertake as ...
5. Marketing Strategies For Late-to-Market Products
Created on May 18, 2010
Many marketers believe one of the worst competitive positions to be in is being a late entry with a new product or service.  That is, competitors have gotten a head start entering a market giving these ...
6. Letting the Public Handle Your Marketing Activities
Created on April 02, 2010
Crowdsourcing Gets Companies Cheap Help Online (USA Today) In our KnowThis: Marketing Basics book we take an extended look at an emerging concept which we call Open Development but is also known as Crowdsourcing.  ...
7. Small Business and Social Networks Are Yet to Be a Match
Created on March 16, 2010
Entrepreneurs Question Value of Social Media (Wall Street Journal) It is virtually impossible to escape the hype surrounding social network websites (a.k.a., social media).  The buzz regarding social ...
8. Making the Price Right
Created on February 02, 2010
How to Price Your Products (Inc. Magazine) As a follow-up to our post discussing the Amazon vs. Macmillan pricing controversy, we have another excellent story dealing with pricing.  The story supports ...
9. Classic Marketing Mistakes That May Never Go Away
Created on December 17, 2009
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but ...
10. For Some the First Step into Retailing is Behind a Cart
Created on October 20, 2009
Shopping-Center Kiosks Are a Way to Try Retail Ownership (Los Angeles Times) If you have ever had the inkling to be a retailer and either did not have enough start-up cash needed to open a store or you ...
11. How Companies Are Successful With Low-Cost Marketing Strategy
Created on October 13, 2009
Marketing on $700 a Year (BrandWeek) This is an excellent story that discusses companies using low-cost marketing methods.  It includes a look at how one start-up company, Mint.com, grew in just two ...
12. Product Development Through Experimentation
Created on October 01, 2009
Take a Chance on Experimenting (BusinessWeek) Products that break new ground, especially in the high-tech field, are very difficult to find but if a company is lucky enough the results can be the difference ...
13. Advice for Trade Show Marketing
Created on September 18, 2009
Getting the Most Out of a Trade Show Booth: 22 Tips (BusinessWeek) Trade shows are an extremely important promotional technique, especially in the business-to-business market.  This story offers a good ...
14. All About Social Networks for Marketing
Created on August 28, 2009
Social networks have really caught the attention of marketers over the last few months. Here are a few stories that have shown up in just the last few days. Trade Shows 2.0 (Exhibitor Magazine) - While ...

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