Marketing Research:
Created on July 14, 2012
The 10 Fastest-Growing Retailers in America (Time)
The National Retail Federation (NRF) is a trade association that supports all things retailing. The association offers a number of resources ranging ...
Created on June 01, 2012
7-Eleven Finds a Niche by Adapting to Indonesian Ways (New York Times)
One of the underlying tenets of marketing states that marketers must fully understand that success will only be realized if an organization ...
Created on April 07, 2012
Marketers should be aware of a new service recently launched by Google that offers a different method for conducting useful online research. The new Google Consumer Surveys service presents research ...
Created on March 22, 2012
When Businesses Can’t Stop Asking, ‘How Am I Doing?’ (New York Times)
For anyone who has spent time looking at the KnowThis.com website, you have undoubtedly noticed that marketing research is viewed ...
Created on February 22, 2012
How Companies Learn Your Secrets (New York Times)
This is a fascinating story of how marketers learn about the needs of their customers and then use marketing approaches to target these needs. What ...
Created on September 02, 2011
New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (Knowledge @ Wharton)
Many marketers assume that during slow economic times customers will adjust their buying habits and seek ...
Created on April 29, 2011
Hiring a celebrity to endorse a product is a popular promotional option for many marketers especially in the consumer market. Each year leading consumer companies offer millions of dollars to celebrities ...
Created on February 28, 2011
There are many websites that recruit web surfers to participate in online research, such as answering surveys or participating in focus groups. Many of these sites are run by legitimate market research ...
Created on February 21, 2011
How to Measure Your Brand's Online Influence (Inc.)
Marketers are creatures that feast on numbers. Metrics are used for such important marketing functions as uncovering opportunities, creating marketing ...
Created on January 28, 2011
The standard market research report, generally viewed as a routine and often dull business document, is being viewed in a new light by many marketers. While most people do not equate a research report ...
Created on November 01, 2010
Catering to the Costco Mindset: Finding the 'Sweet Spot' in Quantity Discounts (Knowledge @ Wharton)
Most for-profit marketers do not want to give products away unless they feel they will benefit by ...
Created on October 21, 2010
Going Where CPGs Do Research (Shopper Marketing)
At KnowThis.com, we are firm believers in the need for organizations to regularly undertake marketing research. In fact, we go as far as to call marketing ...
Created on October 15, 2010
Gap Scraps New Logo After Taking Flak Online (MSNBC)
A classic marketing mistake taught in nearly all basic marketing courses is Coca-Cola's 1985 decision to change the formula of their flagship Coke ...
Created on September 07, 2010
Fast-Food Chains in Asia Cater Menus to Customers (USA Today)
Marketing on a global scale is almost never easy. The efforts and costs required in establishing a marketing base in foreign countries can ...
Created on August 02, 2010
... of website analytics, is an essential marketing research tool. For marketers tracking has several uses. First, it is used to provide information on who is visiting a website as it offers such details ...
Created on July 30, 2010
Men's Jewelry: A Recession-Proof Luxury (Time)
Vanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it ...
Created on July 20, 2010
Lower Prices a Boon to Consumers, but a Bane to Retailers (Nielsen)
Everyone is well aware of the impact the economic downturn and the slow recovery have had on consumer purchasing. With unemployment ...
Created on July 15, 2010
Old Spice Argues That Real Men Smell Good (New York Times)
The current Old Spice television advertising campaign has received considerable customer and media attention. This old-time Procter & ...
Created on July 12, 2010
A Sharp Focus on Design When the Package Is Part of the Product (New York Times)
In the Product Decisions tutorial we discuss how most consumer products are categorizes as either convenience, shopping ...
Created on July 06, 2010
Top 100 Retailers (Stores Magazine)
Almost everyone knows Wal-Mart is the largest retailer in the United States but few have a clear idea of just how big they are. This annual report from Stores Magazine ...