Mobile Marketing:
Created on November 01, 2012
Advertising Relearned for Mobile (New York Times)
Mobile advertising has long been considered a weakling when compared to website advertising. One study by eMarketer estimates mobile advertising revenue ...
Created on June 10, 2011
How to Disrupt an Overlooked Market (BusinessWeek)
One marketing advantage small companies can have over large firms is to target market segments that are underappreciated by their larger competitors. ...
Created on February 21, 2011
How to Measure Your Brand's Online Influence (Inc.)
Marketers are creatures that feast on numbers. Metrics are used for such important marketing functions as uncovering opportunities, creating marketing ...
Created on December 17, 2010
Phone-Wielding Shoppers Strike Fear Into Retailers (Wall Street Journal)
In a previous post, we noted how consumers are becoming smarter shoppers and how technology is playing a key role. As technology ...
Created on October 11, 2010
Game Changer (Stores Magazine)
It is a challenging time to be a retailer in the U.S. and in many other countries. On the economic front, conditions continue to be a concern. With unemployment rates ...
Created on September 14, 2010
QR Codes: Are You Ready For Paper-Based Hyperlinks? (Search Engine Land)
Many marketers believe print-based media has lost its effectiveness as an outlet for product promotion. By print-based media, ...
Created on June 02, 2010
Cellphone in New Role: Loyalty Card (New York Times)
What do people believe is more valuable, their cellphone or their wallet? Of course, most people say it is their wallet. Yet, that may be changing ...
Created on April 29, 2010
Linking Customer Loyalty With Social Networking (New York Times)
Finally, the long predicted combination of GPS and interactive promotion is working, at least at a small level. The idea behind the integration ...
Created on February 25, 2010
Marketing to the Ubiquitous Cellphone (E-Commerce Times)
The North Face To Begin Texting Customers (brandchannel.com)
Prognosticators have for many years predicted the impending impact of mobile marketing. ...
Created on October 22, 2009
Marketers Salivating Over Smartphone Potential (USA Today)
We posted last week about how marketers are finally seeing the light when it comes to mobile commerce, well here is another story addressing ...
Created on October 15, 2009
M-Commerce's Big Moment (BusinessWeek)
The promise of big things in mobile commerce has been talked about for many, many years – going back to the early cellphone days. But finally with the evolution ...
Created on September 03, 2009
Highlighted Marketing Stories:
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...