Pricing:
Created on September 12, 2012
... marketing mix. The reasons for relegating price to the lower end of the marketing-decision checklist are numerous. For instance, to some marketers the pricing decision lacks real importance because they ...
Created on August 16, 2012
Retailers Seek to Cash in on Mobile-Payment Trend (Los Angeles Times)
When most people hear about new developments in retailing they usually assume it has to do with new products, a new advertising campaign, ...
Created on June 08, 2012
Small Firms' Big Customers Are Slow to Pay (Wall Street Journal)
Getting to the point where a marketer convinces a buyer to make a purchase is often an exhausting experience. This is especially the case ...
Created on January 25, 2012
Showdown Over 'Showrooming' (Wall Street Journal)
Store-based retailers are struggling to deal with the modern shopper. More and more retailers are seeing consumers enter their stores, spend time looking ...
Created on September 02, 2011
New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (Knowledge @ Wharton)
Many marketers assume that during slow economic times customers will adjust their buying habits and seek ...
Created on March 18, 2011
Some Grocers Abandon Rebates for Reusable Bags (USA Today)
The highly competitive retail grocery industry is famous for operating on low margins. In populated areas within many U.S. markets, there are ...
Created on November 16, 2010
Capturing Hearts, One Upgrade at a Time (New York Times)
Marketers face a difficult task when introducing products that are considered upgrades of existing products. The key decision confronting these ...
Created on November 01, 2010
... is something they must do. Of course, marketers can simply run a “sale” where the price is lowered from its listed price. However, the problem with most sale pricing is the lower price applies to every ...
Created on July 12, 2010
... or specialty products. Of these product categories, convenience goods tend to be the most competitive with consumers often seeing little difference between competing brands. Consequently, pricing is ...
Created on June 23, 2010
Amazon.com, Barnes & Noble Cut E-Book Reader Prices (BusinessWeek)
Amazon’s quick response to Barnes & Noble’s price cut for its electronic book reader seems to conflict with what many believe ...
Created on June 04, 2010
AT&T Phasing Out Unlimited Data Plans For Cellphones (Los Angeles Times)
As we note in our Pricing Decisions tutorial, price setting is often a complicated decision and one in which many factors, ...
Created on February 02, 2010
How to Price Your Products (Inc. Magazine)
As a follow-up to our post discussing the Amazon vs. Macmillan pricing controversy, we have another excellent story dealing with pricing. The story supports ...
Created on February 01, 2010
... does not control and these are the ones that drive marketers crazy. For instance, what customers expect to pay and how competitors will respond are important considerations impacting pricing strategy. ...
Created on January 20, 2010
The Times to Charge for Frequent Access to Its Web Site (New York Times)
The newspaper industry has been in steady decline for a number of years, and certainly the Internet can take credit for some ...
Created on December 23, 2009
Luxury Prices: To Cut or Not to Cut? (CNN Money)
Of all marketing decisions, probably the most difficult to manage are those dealing with price. Price setting requires marketers take into consideration ...
Created on December 17, 2009
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning. Prior to the 1950s most companies did not have marketing departments, but ...
Created on December 09, 2009
Garmin, TomTom Slash Prices Amid Google Threat (BusinessWeek)
If five years ago you were sitting in a marketing strategy meeting at one of the leading companies in the GPS navigation device business ...
Created on November 17, 2009
Godiva Rides in a New Direction (New York Times)
Higher-end products don’t always suffer during a recession. Some do fine as their key target market often remains relatively unaffected by a slowing ...
Created on November 13, 2009
Burger King Franchisees Sue Over $1 Promotion (MSNBC)
In a posting earlier this week we noted that not all franchisors listen to their franchisees the way Subway did when they developed their popular ...
Created on November 10, 2009
The Accidental Hero (BusinessWeek)
The Subway $5 Footlong is a wildly successful promotion. With the help of a sizable advertising campaign the promotion is one of the most successful sales promotions ...