Pricing:
Created on November 02, 2009
Making Micro-Payment Models Work Online (E-Commerce Times)
Some may think that nearly any product can be sold over the Internet. But in reality low-priced products, and in particular low-priced physical ...
Created on October 21, 2009
Wal-Mart Announces Price Cuts for Holidays (MSNBC)
As we discussed in our recent post on Wal-Mart’s pricing of books, it was likely their price cutting was not finished and that turns out to be the case. ...
Created on October 20, 2009
Toys R Us Adds Layaway For Big-Ticket Items (MSNBC)
A staple of retail promotions from the mid-1900s is making a comeback thanks to a down economy. The layaway payment plan is really a pricing strategy ...
Created on October 18, 2009
... the surface seems like loss leader pricing but in reality is much more. Loss leader pricing is a strategy that is primarily intended to drive traffic to retail stores either to its physical location or ...
Created on October 01, 2009
Wal-Mart Supersizes Holiday Toy Program (MSNBC)
I’m not sure October 1 is the official start to the holiday shopping season but it sure seems that way with this story about Wal-Mart’s plans for toy pricing. ...
Created on September 11, 2009
Media Group to Research New Methods for Ratings (New York Times) - For a number of years television networks have not been very satisfied with the viewership numbers being reported by Nielsen, the major ...
Created on September 03, 2009
Highlighted Marketing Stories:
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...
Created on August 24, 2009
... pricing and how products are packaged, what other marketing decisions could the band control?
Mining the Web for Feelings, Not Facts (New York Times) - It seems like a new buzz word for marketing research ...
Created on August 19, 2009
Highlighted Marketing Stories:
Slicing the Bread but Not the Prices (Wall Street Journal) - The recession has been tough on almost all companies and many have resorted to lowering prices in order to ...
Created on August 17, 2009
... again. How to Discount (If You Insist) (BusinessWeek) - In tough times companies often resort to discounting as part of their promotional pricing strategy. But as this story points out, marketers need ...
31.
Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...
Created on July 27, 2009
... Products include tea, beer and other non-Starbucks product offerings.
Can Starbucks build a new brand that is not easily associated with the well-recognized brand name?
New Pricing Plan Soon To ...
Created on July 20, 2009
... site in June.
Why is MySpace struggling compared to Facebook and Twitter?
Perception Isn't Everything to Shoppers (Inc.) - We talk in our pricing tutorial about how price can affect customer perception ...