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Pricing:
Created on November 02, 2009
Making Micro-Payment Models Work Online (E-Commerce Times)
Some may think that nearly any product can be sold over the Internet. But in reality low-priced products, and in particular low-priced physical ...
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Created on October 21, 2009
Wal-Mart Announces Price Cuts for Holidays (MSNBC)
As we discussed in our recent post on Wal-Mart’s pricing of books, it was likely their price cutting was not finished and that turns out to be the case. ...
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Created on October 20, 2009
Toys R Us Adds Layaway For Big-Ticket Items (MSNBC)
A staple of retail promotions from the mid-1900s is making a comeback thanks to a down economy. The layaway payment plan is really a pricing strategy ...
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Created on October 18, 2009
... the surface seems like loss leader pricing but in reality is much more. Loss leader pricing is a strategy that is primarily intended to drive traffic to retail stores either to its physical location or ...
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Created on October 01, 2009
Wal-Mart Supersizes Holiday Toy Program (MSNBC)
I’m not sure October 1 is the official start to the holiday shopping season but it sure seems that way with this story about Wal-Mart’s plans for toy pricing. ...
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Created on September 11, 2009
Media Group to Research New Methods for Ratings (New York Times) - For a number of years television networks have not been very satisfied with the viewership numbers being reported by Nielsen, the major ...
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Created on September 03, 2009
Highlighted Marketing Stories:
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...
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Created on August 24, 2009
... pricing and how products are packaged, what other marketing decisions could the band control?
Mining the Web for Feelings, Not Facts (New York Times) - It seems like a new buzz word for marketing research ...
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Created on August 19, 2009
Highlighted Marketing Stories:
Slicing the Bread but Not the Prices (Wall Street Journal) - The recession has been tough on almost all companies and many have resorted to lowering prices in order to ...
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Created on August 17, 2009
... again. How to Discount (If You Insist) (BusinessWeek) - In tough times companies often resort to discounting as part of their promotional pricing strategy. But as this story points out, marketers need ...
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31.
Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings
Created on July 29, 2009
Highlighted Marketing Stories:
Rebaters Face More Laws, Enforcement (DM News) - This is relatively short story but it does contain valuable legal information concerning rebates. In particular, its coverage ...
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Created on July 27, 2009
... Products include tea, beer and other non-Starbucks product offerings.
Can Starbucks build a new brand that is not easily associated with the well-recognized brand name?
New Pricing Plan Soon To ...
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Created on July 20, 2009
... site in June.
Why is MySpace struggling compared to Facebook and Twitter?
Perception Isn't Everything to Shoppers (Inc.) - We talk in our pricing tutorial about how price can affect customer perception ...
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