Privacy and Social Issues:
Created on April 07, 2011
Nonprofits Look For New Ways To Get People To Give (NPR)
Possibly the greatest challenge confronting most marketers is figuring out how to generate interest among potential customers. This is where ...
Created on May 08, 2010
Consumer Groups Say Proposed Privacy Bill Is Flawed (New York Times)
As many seasoned marketers will readily admit, in just a short time span the Internet has transformed all areas of marketing. Its ...
Created on February 11, 2010
A Little ‘i’ to Teach About Online Privacy (New York Times)
Here is a story from a couple weeks ago that is worth a look.
If the U.S. Federal Trade Commission has its way there could be a big change ...
Created on October 27, 2009
Cookies Sound Sweet but They Can Be Risky (USA Today)
More than likely a large majority of people who browse the Internet know they are being watched or at least their computer is being watched. They ...
Created on September 03, 2009
Highlighted Marketing Stories:
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...
Created on July 24, 2009
Highlighted Marketing Stories:
The Web Knows What You Want (BusinessWeek) - This story offers excellent insight into methods online retailers use to predict what customers may want. While some readers ...