Product Management:

41. How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search
Created on August 19, 2009
Highlighted Marketing Stories: Slicing the Bread but Not the Prices (Wall Street Journal) - The recession has been tough on almost all companies and many have resorted to lowering prices in order to ...
42. Redesigning a Brand Logo and Considerations When Offering Discounts
Created on August 17, 2009
After a short vacation we are back with our look at Highlighted Marketing Stories: What's in a New Logo? (Fortune) - Here is a fun slideshow-style article that looks at 12 brands, including some of the ...
43. Word-of-Mouth Spending, Implication of Eye Tracking Research and Bratz Doll Maker Tries Again
Created on August 04, 2009
Highlighted Marketing Stories: Word-of-Mouth Spend Hits $1.5 Bil. (BrandWeek) -  Yes, word-of-mouth promotion is big business. While what qualifies as WOM promotion is somewhat hazy the concept has ...
44. P&G's Pringles Strategy and Historic Marketing Promotions
Created on July 15, 2009
Highlighted Marketing Stories: Despite New Flavors, Pringles Faces Crunch Time (MSNBC) - It is quite surprising to see that Pringles is Procter & Gamble's last remaining food brand.  This story suggests ...

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