Product Management:
Created on November 23, 2012
Hostess Gets OK From Judge to Liquidate (USA Today)
By now, most people have heard about the demise of Hostess Brands, whose products include Twinkies, Wonder Bread and DingDongs. The news has left ...
Created on October 08, 2012
SERVILE BRANDS (Trendwatching)
In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objective ...
Created on July 27, 2012
Small Generic Drug Firms Need Niches to Survive Looming Price War (Reuters)
Marketing is considered a relatively fluid discipline. While many other areas of business are slow to embrace change (e.g., ...
Created on May 24, 2012
For Oreo, Cadbury and Ritz, a New Parent Company (New York Times)
Following a long needed break to catch up on a number of projects, we are back to posting about marketing issues that are making news. ...
Created on June 20, 2011
The 10 Most Valuable Trademarks (Forbes)
How does a company measure marketing success? When asked this question most for-profit marketers will relate success to a financial measure, such as sales and ...
Created on February 05, 2011
Taco Bell Using Ads to Battle Back on Beef (MSNBC)
What do marketers do when their company is under attack for its marketing decisions? Some may take the approach that the best way ...
Created on January 06, 2011
Mocked as Uncool, the Minivan Rises Again (New York Times)
Product Life Cycle theory teaches that when a product reaches the Maturity stage marketers face a tough decision. At this stage ...
Created on December 31, 2010
Inventions That Were Accidents (Forbes)
In order to sustain growth in the face of stiff competition, most companies find they have little choice but to continually find new products. For some companies, ...
Created on December 12, 2010
From Retired Brands, Dollars and Memories (New York Times)
As noted in our Product Decisions tutorial, a well-marketed, recognizable brand can often obtain financial benefits in which the name of the ...
Created on November 16, 2010
Capturing Hearts, One Upgrade at a Time (New York Times)
Marketers face a difficult task when introducing products that are considered upgrades of existing products. The key decision confronting these ...
Created on November 10, 2010
Brands Without Borders (Brand Packaging)
When it comes to product decisions, many consumer products marketers do not devote enough attention to elements of the package that will contain the main product. ...
Created on October 15, 2010
Gap Scraps New Logo After Taking Flak Online (MSNBC)
A classic marketing mistake taught in nearly all basic marketing courses is Coca-Cola's 1985 decision to change the formula of their flagship Coke ...
Created on October 05, 2010
Frito-Lay Sends Noisy, 'Green' SunChips Bag to the Dump (USA Today)
When it comes to making business decisions, marketers often find powerful forces affecting their decisions are located outside the ...
Created on September 29, 2010
From Four Wheels to Two: Has Mini Gone Too Far? (Time)
One of the most difficult decisions facing marketers is figuring out how to grow their business beyond what originally made them successful. For ...
Created on September 10, 2010
Goods to Go (Internet Retailer)
In our Wholesaling tutorial, we discuss the role of drop shippers in the distribution process. In the context we exam in the tutorial, drop shippers are wholesalers that ...
Created on September 07, 2010
Fast-Food Chains in Asia Cater Menus to Customers (USA Today)
Marketing on a global scale is almost never easy. The efforts and costs required in establishing a marketing base in foreign countries can ...
Created on September 02, 2010
New Breed of Patent Claim Bedevils Product Makers (Wall Street Journal)
For many products, the packaging decision is not one that should be made lightly. As we mention in our Product Decisions tutorial, ...
Created on August 10, 2010
The “No Middleman” Middlemen (Stores Magazine)
A key factor leading to success in retailing is to be the first with a unique business proposition. For instance, for McDonalds it was understanding that ...
Created on July 26, 2010
How LEGO Revived Its Brand (BusinessWeek)
One of the trickiest decisions facing marketers is deciding when to move beyond what has made them successful and tackle something new. This is because at some ...
Created on July 12, 2010
A Sharp Focus on Design When the Package Is Part of the Product (New York Times)
In the Product Decisions tutorial we discuss how most consumer products are categorizes as either convenience, shopping ...