Promotional Methods:

The Web's New Gold Mine: Your Secrets (Wall Street Journal) The Wall Street Journal is running an excellent series on how websites track visitors.  From a marketing perspective, tracking, which is part ...

State of the Industry (Exhibitor Magazine) In November 2009, we noted how the business-to-business trade show industry is suffering during this tough economy.  In the latest issue of Exhibitor Magazine, ...

Trying to Move Up From a Fast-Talking, Buy-Now Approach (New York Times) Traditionally, the marketing establishment has looked down on products sold via infomercial (a.k.a., direct response marketing) ...

Linking Customer Loyalty With Social Networking (New York Times) Finally, the long predicted combination of GPS and interactive promotion is working, at least at a small level.  The idea behind the integration ...

U.S. Newspaper Circulation Down 8.7% in Latest Survey (USA Today) Tough times keep getting tougher for the U.S. newspaper business.  As described in this story, newspapers continue to experience a financial ...

The MarketingExperiments Quarterly Research Journal Since 2001, Marketing Experiments.com has been at the forefront of offering quality, actionable advice for the online business world.  As their name ...

The Incidental Video Screen Is Seen by More Viewers Than Prime Time (New York Times) Video screens showing television programs are popping up everywhere.  Screens are now found in such venues as gas ...

Stopping Ambush Marketers During the World Cup (Time) Soccer’s biggest event, the World Cup, is an attractive promotional opportunity for marketers worldwide.  And like other major global sporting events, ...

Many companies sell products that work as both component products within a larger product or stand alone as a final product.  For example, electronic audio manufacturers sell radios to car manufacturers ...

What's That Smell? (Exhibitor Magazine) One area of promotion that tends to be underutilized if not unappreciated is scent marketing.  The use of olfactory elements for marketing products has been ...

Godiva Rides in a New Direction (New York Times) Higher-end products don’t always suffer during a recession.  Some do fine as their key target market often remains relatively unaffected by a slowing ...

Kids' Cereals Pour on the Sugar and Sodium (USA Today) Here is a scathing research report that has some marketers in the U.S. scurrying for cover.  Not only is it produced by a credible research center, ...

Marketing on $700 a Year (BrandWeek) This is an excellent story that discusses companies using low-cost marketing methods.  It includes a look at how one start-up company, Mint.com, grew in just two ...

What Do All These Phone Apps Do? Mostly Marketing (New York Times) Apple’s iPhone can certainly be considered a technology innovator.  While this product may have initially been viewed by some as being ...

A Small Business Guide to Text-Message Marketing (New York Times) Very, very few small marketers use text messaging as a promotional tool but that is changing.  For marketers who are unsure what to expect ...

Media Group to Research New Methods for Ratings (New York Times) - For a number of years television networks have not been very satisfied with the viewership numbers being reported by Nielsen, the major ...

Social networks have really caught the attention of marketers over the last few months. Here are a few stories that have shown up in just the last few days. Trade Shows 2.0 (Exhibitor Magazine) - While ...

Highlighted Marketing Stories: Word-of-Mouth Spend Hits $1.5 Bil. (BrandWeek) -  Yes, word-of-mouth promotion is big business. While what qualifies as WOM promotion is somewhat hazy the concept has ...

Highlighted Marketing Stories: Use Twitter to Find Customers (Inc.) - There are many who still question how Twitter and other emerging social networks will ever make money.  This story offers insight ...