Promotional Methods:
Created on December 19, 2012
Tongue in Cheek, Aiming at a Sweet Tooth (New York Times)
In Mayan Doomsday, Marketers See $$$ Opportunity (NBC News)
The countdown has begun to the end of the world. According to constant and inescapable ...
Created on November 09, 2012
... season can be traced to at least the late 1800s and early 1900s when retailers used promotional methods to attract customers to their stores. The most famous of these promotions is the Thanksgiving Day ...
Created on September 26, 2012
Craig Marks: I Want My MTV ( Studio 360 – NPR)
As we discuss in our How to Write a Marketing Plan tutorial, marketing success often is measured by whether the results lead to the achievement of specific ...
Created on March 13, 2012
How 'Kony' Clip Caught Fire Online (Wall Street Journal)
Many people consider promotion a marketing activity that is mostly of interest to for-profit marketers. Of course, it is easy to get this impression ...
Created on January 13, 2012
Drug Reps Soften Their Sales Pitches (New York Times)
As we discuss in the Types of Selling Roles tutorial, the tasks carried out by salespeople differ depending on their job objectives. For example, ...
Created on December 30, 2011
E*Trade’s Baby Creates the Most Online Buzz (New York Times)
The key promotional method used by many consumer products companies, especially those targeting the mass market, is the television ...
Created on September 26, 2011
How a Start-Up Landed Shelf Space at Wal-Mart – Wall Street Journal
The most frustrating decision facing all consumer products marketers is the one they have the least control over – distribution. ...
Created on September 16, 2011
On Campus, It’s One Big Commercial (New York Times)
It is probably not a huge surprise for many college students to learn that campuses are hotbeds for marketers. Aside from books and ...
Created on August 18, 2011
A Season (or 13) for Shopping (Wall Street Journal)
Marketers are by nature creative people. They have to be in order to keep up with changing customer preferences and highly competitive markets. And ...
Created on April 29, 2011
Hiring a celebrity to endorse a product is a popular promotional option for many marketers especially in the consumer market. Each year leading consumer companies offer millions of dollars to celebrities ...
Created on April 07, 2011
Nonprofits Look For New Ways To Get People To Give (NPR)
Possibly the greatest challenge confronting most marketers is figuring out how to generate interest among potential customers. This is where ...
Created on March 07, 2011
Your Brand on TV, for a Fee, in Britain (New York Times)
In a previous post and in our tutorial section, we have noted the effectiveness of using product placement promotion. Such promotion, found primarily ...
Created on February 21, 2011
How to Measure Your Brand's Online Influence (Inc.)
Marketers are creatures that feast on numbers. Metrics are used for such important marketing functions as uncovering opportunities, creating marketing ...
Created on February 14, 2011
The Dirty Little Secrets of Search (New York Times)
As we discuss in our Internet Marketing tutorial, most companies looking to build a successful online presence must rely heavily on search engines ...
Created on January 28, 2011
The standard market research report, generally viewed as a routine and often dull business document, is being viewed in a new light by many marketers. While most people do not equate a research report ...
Created on December 05, 2010
Growth in Virtual Gatherings Offers Marketing Opportunities (New York Times)
Every few years a web-based business model garners attention for a unique offering that some believe will eventually be the ...
Created on November 27, 2010
The Just-in-Time Consumer (Wall Street Journal)
With the U.S. economy showing only slight signs of moving out of the doldrums, many consumer products companies selling in the U.S. are still reeling and ...
Created on September 26, 2010
Will the sports car driven by James Bond entice movie-goers to consider test driving that car? Are television viewers more likely to increase their purchase of the snack product they see their favorite ...
Created on September 14, 2010
QR Codes: Are You Ready For Paper-Based Hyperlinks? (Search Engine Land)
Many marketers believe print-based media has lost its effectiveness as an outlet for product promotion. By print-based media, ...
Created on August 30, 2010
Charges Settled Over Fake Reviews on iTunes (New York Times)
We have been away for the last few weeks on a long overdue vacation, but we are now back with a story about promotion and marketing law. ...