Retailing:
Created on November 09, 2012
Wal-Mart to Offer Black Friday Deals Earlier on Thanksgiving (Los Angeles Times)
The idea of turning the day after Thanksgiving (a.k.a. Black Friday) into the unofficial start of the Christmas shopping ...
Created on October 16, 2012
Bed, Bathrobe and Beyond (New York Times)
Today we celebrate the 4,000th posting of stories to our Marketing Stories Archive. The Marketing Stories Archive began back on May 14, 2004 when we posted two ...
Created on September 12, 2012
Government's E-Book Case Helps Amazon Build Toward a Monopoly (Los Angeles Times)
E-Book Settlement Has Publishing World in Turmoil (Los Angeles Times)
In our past postings on the topic of price, we ...
Created on August 16, 2012
Retailers Seek to Cash in on Mobile-Payment Trend (Los Angeles Times)
When most people hear about new developments in retailing they usually assume it has to do with new products, a new advertising campaign, ...
Created on July 14, 2012
The 10 Fastest-Growing Retailers in America (Time)
The National Retail Federation (NRF) is a trade association that supports all things retailing. The association offers a number of resources ranging ...
Created on July 02, 2012
... short of astounding. Today, the company is a behemoth that dominates retailing. For instance, Walmart’s sales exceed $1.2 billion per day. In the U.S., more than 140 million customers shop at Walmart each ...
Created on June 15, 2012
Chasing China's Shoppers (Wall Street Journal)
By now, most leading companies realize they can no longer ignore the Chinese market. While it is currently a significant market in terms of the number of ...
Created on June 01, 2012
7-Eleven Finds a Niche by Adapting to Indonesian Ways (New York Times)
One of the underlying tenets of marketing states that marketers must fully understand that success will only be realized if an organization ...
Created on April 26, 2012
(R)etail (R)evolution (Trendwatching)
It has long been predicted that the future of retailing lives in the online world. Going back to the mid-1990s, when consumers started experimenting with online ...
Created on March 22, 2012
When Businesses Can’t Stop Asking, ‘How Am I Doing?’ (New York Times)
For anyone who has spent time looking at the KnowThis.com website, you have undoubtedly noticed that marketing research is viewed ...
Created on February 22, 2012
How Companies Learn Your Secrets (New York Times)
This is a fascinating story of how marketers learn about the needs of their customers and then use marketing approaches to target these needs. What ...
Created on February 11, 2012
Tough Times for Franchising (Wall Street Journal) So You Want In? How to Assess a Franchise Opportunity (Wall Street Journal)
In the retailing industry, franchise operations have long been perceived ...
Created on January 25, 2012
Showdown Over 'Showrooming' (Wall Street Journal)
Store-based retailers are struggling to deal with the modern shopper. More and more retailers are seeing consumers enter their stores, spend time looking ...
Created on November 10, 2011
Walmart Moves Black Friday to Thanksgiving Night (Reuters)
Even though it is early November, the Christmas selling season is already well underway. If you visit stores or watch television, you are quickly ...
Created on October 07, 2011
Recommerce (Trendwatching)
As we discuss in our Planning with the Product Life Cycle tutorial, marketers face a highly active market in the Growth stage of the PLC. During this phase many companies ...
Created on September 02, 2011
New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (Knowledge @ Wharton)
Many marketers assume that during slow economic times customers will adjust their buying habits and seek ...
Created on August 18, 2011
... some of the most creative marketers can be found in the retail industry.
Retailing has struggled in the last few years due to a slow economy, heavy competition, and value-conscious shoppers. These factors ...
Created on August 04, 2011
As a follow-up to our last post that suggested how some retailers are rethinking customer self-service options, it seems appropriate to take a look at the self-service concept in greater detail. In some ...
Created on July 15, 2011
Major Grocer Getting Rid of Self-Checkout Lanes (MSNBC)
Giving customers what they want is the mantra of nearly all marketers, and for the last 50-plus years has been arguably the most fundamental ...
Created on April 19, 2011
Stuff Piled in the Aisle? It’s There to Get You to Spend More (New York Times)
When walking into retail stores consumers rarely give much thought to understanding just how much a retailer invests in ...