Retailing:
Created on March 18, 2011
Some Grocers Abandon Rebates for Reusable Bags (USA Today)
The highly competitive retail grocery industry is famous for operating on low margins. In populated areas within many U.S. markets, there are ...
Created on February 14, 2011
The Dirty Little Secrets of Search (New York Times)
As we discuss in our Internet Marketing tutorial, most companies looking to build a successful online presence must rely heavily on search engines ...
Created on January 24, 2011
The Borders Story: Is This the Final Chapter? (Newsweek)
With the U.S. economy clearly on the path to recovery, we can now look back on the wreckage the recession left behind. What we see is that many ...
Created on December 17, 2010
... continues to advance us to having instant access to almost anything, retailers are facing a host of issues with repercussions that could change how retailing is done. Thanks to such technologies as search ...
Created on November 27, 2010
The Just-in-Time Consumer (Wall Street Journal)
With the U.S. economy showing only slight signs of moving out of the doldrums, many consumer products companies selling in the U.S. are still reeling and ...
Created on October 15, 2010
Gap Scraps New Logo After Taking Flak Online (MSNBC)
A classic marketing mistake taught in nearly all basic marketing courses is Coca-Cola's 1985 decision to change the formula of their flagship Coke ...
Created on October 11, 2010
Game Changer (Stores Magazine)
It is a challenging time to be a retailer in the U.S. and in many other countries. On the economic front, conditions continue to be a concern. With unemployment rates ...
Created on September 10, 2010
Goods to Go (Internet Retailer)
In our Wholesaling tutorial, we discuss the role of drop shippers in the distribution process. In the context we exam in the tutorial, drop shippers are wholesalers that ...
Created on August 16, 2010
Tax Attack! (Internet Retailer)
Since the emergence of online retailing in the mid-1990s, retailers running store-based outlets have complained that online retailers have an advantage because they are ...
Created on August 10, 2010
The “No Middleman” Middlemen (Stores Magazine)
A key factor leading to success in retailing is to be the first with a unique business proposition. For instance, for McDonalds it was understanding that ...
Created on July 20, 2010
Lower Prices a Boon to Consumers, but a Bane to Retailers (Nielsen)
Everyone is well aware of the impact the economic downturn and the slow recovery have had on consumer purchasing. With unemployment ...
Created on July 06, 2010
Top 100 Retailers (Stores Magazine)
Almost everyone knows Wal-Mart is the largest retailer in the United States but few have a clear idea of just how big they are. This annual report from Stores Magazine ...
Created on June 09, 2010
Coke Pays $715 Million to Distribute Dr Pepper (USA Today)
For many years, Dr. Pepper fought hard to position itself as an alternative to cola products. So it is somewhat ironic that Dr. Pepper, owned ...
Created on May 12, 2010
No. 2 Rental Chain Hollywood Video to Close (MSNBC)
The Product Life Cycle has been a valuable planning tool for marketers for many years. As we discuss in this tutorial, the PLC is useful because it ...
Created on March 30, 2010
Costco's Success Secrets Revealed (ABC News)
Some retailing strategists believe general merchandise retailers must carry tens-of-thousands of products in order to satisfy the needs of their target market. ...
Created on March 09, 2010
America’s Favorite Brands (Stores Magazine)
What are the top brands of frozen food, bath soap and ice cream sold in U.S. supermarkets? If you are not sure then check out this story which provides a ...
Created on February 17, 2010
General Growth to Simon: Thanks, but No Thanks (New York Times)
When most marketers talk about distribution decisions they almost always focus their discussion on the strategies needed to move a product ...
Created on February 01, 2010
Amazon.com to Capitulate to Macmillan Price Demand (USA Today)
Setting price is one of the trickiest of all marketing decisions. Marketers have to take into consideration many factors when coming up ...
Created on January 15, 2010
P&G to Sell Directly to Customers on Web site (MSNBC)
How and where to distribute its products is one of the major decisions facing nearly all product marketers. Most companies selling consumer ...
Created on November 10, 2009
The Accidental Hero (BusinessWeek)
The Subway $5 Footlong is a wildly successful promotion. With the help of a sizable advertising campaign the promotion is one of the most successful sales promotions ...