Sales Promotion:
Created on December 01, 2011
McDonald's Will Charge For Happy Meal Toys in SF (San Francisco Chronicle)
In November 2010, we made note of a decision by the city of San Francisco to ban fast food establishments from offering free ...
Created on October 07, 2011
... that will capture customers' attention. One key way of doing this is to utilize sales promotions, such as coupons and "on-sale" promotional pricing.
Another type of sales promotion that is available, ...
Created on May 11, 2011
... online coupon market populated by such names as Groupon and LivingSocial. While coupons as a sales promotion technique are far from being new, what makes this a unique product form is the process by which ...
Created on December 05, 2010
Growth in Virtual Gatherings Offers Marketing Opportunities (New York Times)
Every few years a web-based business model garners attention for a unique offering that some believe will eventually be the ...
Created on November 05, 2010
San Francisco Bans Happy Meals (Los Angeles Times)
Premium product sales promotions are a widely used promotional method in which one type of product is given away when customers purchase another product. ...
Created on September 14, 2010
QR Codes: Are You Ready For Paper-Based Hyperlinks? (Search Engine Land)
Many marketers believe print-based media has lost its effectiveness as an outlet for product promotion. By print-based media, ...
Created on July 20, 2010
Lower Prices a Boon to Consumers, but a Bane to Retailers (Nielsen)
Everyone is well aware of the impact the economic downturn and the slow recovery have had on consumer purchasing. With unemployment ...
Created on June 27, 2010
State of the Industry (Exhibitor Magazine)
In November 2009, we noted how the business-to-business trade show industry is suffering during this tough economy. In the latest issue of Exhibitor Magazine, ...
Created on April 29, 2010
Linking Customer Loyalty With Social Networking (New York Times)
Finally, the long predicted combination of GPS and interactive promotion is working, at least at a small level. The idea behind the integration ...
Created on December 14, 2009
Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes (New York Times)
According to product life cycle strategy, once a product reaches the maturity stage, where sales from its originally ...
Created on December 01, 2009
Groupon: The New Way to Save (ABC News)
Here is an interesting spin on the coupon sales promotion. The business model for the website discussed in this video story follows a well established promotional ...
Created on November 25, 2009
On the Road (Exhibitor Magazine)
A sour economy has taken its toll on many facets of marketing including trade shows, a key promotional method used mostly in business-to-business marketing. Overall ...
Created on November 15, 2009
Promotional Event Leads to Violence in Paris (New York Times)
Promotions offering free money tend to be viewed suspiciously by consumers who wonder what the “catch” really is in order to participate ...
Created on November 13, 2009
Burger King Franchisees Sue Over $1 Promotion (MSNBC)
In a posting earlier this week we noted that not all franchisors listen to their franchisees the way Subway did when they developed their popular ...
Created on November 10, 2009
The Accidental Hero (BusinessWeek)
The Subway $5 Footlong is a wildly successful promotion. With the help of a sizable advertising campaign the promotion is one of the most successful sales promotions ...
Created on September 22, 2009
Beyond Pipe and Drape (Exhibitor Magazine)
This is a good story that looks at several new developments in the trade show field. Specifically, it looks at new ideas for smaller trade show booths that ...
Created on September 18, 2009
Getting the Most Out of a Trade Show Booth: 22 Tips (BusinessWeek)
Trade shows are an extremely important promotional technique, especially in the business-to-business market. This story offers a good ...
Created on September 11, 2009
Media Group to Research New Methods for Ratings (New York Times) - For a number of years television networks have not been very satisfied with the viewership numbers being reported by Nielsen, the major ...
Created on September 03, 2009
Highlighted Marketing Stories:
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (Knowledge @ Wharton) - Red Bull and Gatorade are probably the most well known brands in the ...