Trends:
Created on December 10, 2012
In Part 1 of our discussion of marketing to the Connected Customer, we showed how customers are increasingly relying on the Internet and mobile communication to aid purchase decisions. This evolution of ...
Created on December 03, 2012
It is about time all marketers finally accept the way technology is changing how their customers make purchase decisions. Specifically, marketers must understand and embrace the realization that the combination ...
Created on November 09, 2012
Wal-Mart to Offer Black Friday Deals Earlier on Thanksgiving (Los Angeles Times)
The idea of turning the day after Thanksgiving (a.k.a. Black Friday) into the unofficial start of the Christmas shopping ...
Created on October 08, 2012
SERVILE BRANDS (Trendwatching)
In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objective ...
Created on August 16, 2012
Retailers Seek to Cash in on Mobile-Payment Trend (Los Angeles Times)
When most people hear about new developments in retailing they usually assume it has to do with new products, a new advertising campaign, ...
Created on July 14, 2012
The 10 Fastest-Growing Retailers in America (Time)
The National Retail Federation (NRF) is a trade association that supports all things retailing. The association offers a number of resources ranging ...
Created on June 01, 2012
7-Eleven Finds a Niche by Adapting to Indonesian Ways (New York Times)
One of the underlying tenets of marketing states that marketers must fully understand that success will only be realized if an organization ...
Created on March 13, 2012
How 'Kony' Clip Caught Fire Online (Wall Street Journal)
Many people consider promotion a marketing activity that is mostly of interest to for-profit marketers. Of course, it is easy to get this impression ...
Created on February 22, 2012
... is so compelling is how marketers are using statistical analysis to analyze customer shopping trends, and then from these trends try to predict what customers will be buying.
There are many marketing ...
Created on December 30, 2011
E*Trade’s Baby Creates the Most Online Buzz (New York Times)
The key promotional method used by many consumer products companies, especially those targeting the mass market, is the television ...
Created on November 10, 2011
Walmart Moves Black Friday to Thanksgiving Night (Reuters)
Even though it is early November, the Christmas selling season is already well underway. If you visit stores or watch television, you are quickly ...
Created on October 07, 2011
Recommerce (Trendwatching)
As we discuss in our Planning with the Product Life Cycle tutorial, marketers face a highly active market in the Growth stage of the PLC. During this phase many companies ...
Created on June 01, 2011
New Tools for Sales Training (Inc. Magazine)
In most organizations that field a sales force, the number one responsibility of their salespeople is to sell products to customers. Whether a company is ...
Created on May 11, 2011
Crowded Coupon Industry Competes for Users (MSNBC)
The early Growth Stage of the Product Life Cycle is certainly an interesting place for companies and customers. For many companies this is an exciting ...
Created on February 21, 2011
How to Measure Your Brand's Online Influence (Inc.)
Marketers are creatures that feast on numbers. Metrics are used for such important marketing functions as uncovering opportunities, creating marketing ...
Created on December 17, 2010
Phone-Wielding Shoppers Strike Fear Into Retailers (Wall Street Journal)
In a previous post, we noted how consumers are becoming smarter shoppers and how technology is playing a key role. As technology ...
Created on December 05, 2010
Growth in Virtual Gatherings Offers Marketing Opportunities (New York Times)
Every few years a web-based business model garners attention for a unique offering that some believe will eventually be the ...
Created on November 27, 2010
The Just-in-Time Consumer (Wall Street Journal)
With the U.S. economy showing only slight signs of moving out of the doldrums, many consumer products companies selling in the U.S. are still reeling and ...
Created on October 11, 2010
Game Changer (Stores Magazine)
It is a challenging time to be a retailer in the U.S. and in many other countries. On the economic front, conditions continue to be a concern. With unemployment rates ...
Created on September 26, 2010
Will the sports car driven by James Bond entice movie-goers to consider test driving that car? Are television viewers more likely to increase their purchase of the snack product they see their favorite ...