Trends:
Created on September 14, 2010
QR Codes: Are You Ready For Paper-Based Hyperlinks? (Search Engine Land)
Many marketers believe print-based media has lost its effectiveness as an outlet for product promotion. By print-based media, ...
Created on August 10, 2010
The “No Middleman” Middlemen (Stores Magazine)
A key factor leading to success in retailing is to be the first with a unique business proposition. For instance, for McDonalds it was understanding that ...
Created on July 20, 2010
Lower Prices a Boon to Consumers, but a Bane to Retailers (Nielsen)
Everyone is well aware of the impact the economic downturn and the slow recovery have had on consumer purchasing. With unemployment ...
Created on July 12, 2010
A Sharp Focus on Design When the Package Is Part of the Product (New York Times)
In the Product Decisions tutorial we discuss how most consumer products are categorizes as either convenience, shopping ...
Created on June 29, 2010
Supreme Court Hedges on Business Method Patents (CNET News)
Our recent post covering the value of patents as a form of intellectual property protection only scratches the surface of this complicated ...
Created on June 27, 2010
State of the Industry (Exhibitor Magazine)
In November 2009, we noted how the business-to-business trade show industry is suffering during this tough economy. In the latest issue of Exhibitor Magazine, ...
Created on June 23, 2010
Amazon.com, Barnes & Noble Cut E-Book Reader Prices (BusinessWeek)
Amazon’s quick response to Barnes & Noble’s price cut for its electronic book reader seems to conflict with what many believe ...
Created on June 13, 2010
Neuroscience: A New Perspective (Millward Brown)
When most marketers think of marketing research techniques they generally focus on traditional methods such as surveys, experiments and focus groups. ...
Created on June 09, 2010
Coke Pays $715 Million to Distribute Dr Pepper (USA Today)
For many years, Dr. Pepper fought hard to position itself as an alternative to cola products. So it is somewhat ironic that Dr. Pepper, owned ...
Created on June 02, 2010
Cellphone in New Role: Loyalty Card (New York Times)
What do people believe is more valuable, their cellphone or their wallet? Of course, most people say it is their wallet. Yet, that may be changing ...
Created on May 12, 2010
No. 2 Rental Chain Hollywood Video to Close (MSNBC)
The Product Life Cycle has been a valuable planning tool for marketers for many years. As we discuss in this tutorial, the PLC is useful because it ...
Created on May 08, 2010
Consumer Groups Say Proposed Privacy Bill Is Flawed (New York Times)
As many seasoned marketers will readily admit, in just a short time span the Internet has transformed all areas of marketing. Its ...
Created on April 29, 2010
Linking Customer Loyalty With Social Networking (New York Times)
Finally, the long predicted combination of GPS and interactive promotion is working, at least at a small level. The idea behind the integration ...
Created on April 26, 2010
U.S. Newspaper Circulation Down 8.7% in Latest Survey (USA Today)
Tough times keep getting tougher for the U.S. newspaper business. As described in this story, newspapers continue to experience a financial ...
Created on April 20, 2010
C'mon, Get Happy: Advertisers Want Consumers To Lighten Up (Forbes)
From the looks of many new advertising campaigns, the recession that has gripped America and much of the rest of the world is over. ...
Created on April 13, 2010
The Incidental Video Screen Is Seen by More Viewers Than Prime Time (New York Times)
Video screens showing television programs are popping up everywhere. Screens are now found in such venues as gas ...
Created on April 02, 2010
Crowdsourcing Gets Companies Cheap Help Online (USA Today)
In our KnowThis: Marketing Basics book we take an extended look at an emerging concept which we call Open Development but is also known as Crowdsourcing. ...
Created on March 16, 2010
Entrepreneurs Question Value of Social Media (Wall Street Journal)
It is virtually impossible to escape the hype surrounding social network websites (a.k.a., social media). The buzz regarding social ...
Created on March 05, 2010
Marketing to the Millennials (New York Times)
Many regular visitors to KnowThis.com will be highly interested in this story since you are the subject of the story. The focus here is the so-called Millennial ...
Created on February 25, 2010
Marketing to the Ubiquitous Cellphone (E-Commerce Times)
The North Face To Begin Texting Customers (brandchannel.com)
Prognosticators have for many years predicted the impending impact of mobile marketing. ...