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Published on September 18, 2009

Posted by Paul Christ

Amazon Is Selling Designs of Its Own (Wall Street Journal)

Private label products are huge for most big name retailers so it is no surprise Amazon is building its own line of products. Though it is a bit of a surprise that they already have so many "build to our specs" products.

Amazon doesn't say what percentage of its $19 billion in annual sales are from its private-label business, but it already sells more than 1,000 products that are manufactured at its request.

As Amazon continues to evolve, will it ever have brick-and-mortar stores?

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Published on September 18, 2009

Posted by Paul Christ

Coca-Cola Still Viewed as Most Valuable Brand (USA Today)

There are several lists of top brands but the one presented by Interbrand, a marketing research company, is one of the best. And what is nice about this list is the monetary values they assign to each brand. The actual list of 100 top brands can be found here.

Brands are more than just names, colors or logos — think Coca-Cola's red or McDonald's (MCD) golden arches. A brand includes all the elements of a product or service from its design, ingredients and manufacture to its marketing, advertising and logo.

Which of the brands in the current top 10 is unlikely to be in the top 10 next year?

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Published on September 18, 2009

Posted by Paul Christ

Getting the Most Out of a Trade Show Booth: 22 Tips (BusinessWeek)

Trade shows are an extremely important promotional technique, especially in the business-to-business market.  This story offers a good list of things to consider when selling at trade shows.

4. Budget properly. The cost of the booth is typically one third to two thirds of your total investment in attending an event.

Are there any other tips that might be added to this list?