Big Companies Still Trying to Figure Out Value of Facebook

Posted by Paul Christ October 13, 2009

Labels: Branding, Internet Marketing, Marketing Strategy

Brands Seek Fans on Facebook (BrandWeek)
Facebook continues to draw interest from marketers, though some seem more interested than others in using it for promotional purposes.  As discussed in this story, several major brands have jumped in with both feet while others seem to only be dipping their toe lightly into the sea of social network marketing.

Brands are finding themselves in a position similar to that of the new kids at summer camp: they're anxiously looking for friends. In the world of social media, the potency of a person's network has always been key. Now, this virtual popularity contest has been joined by advertisers, who are scrambling to build fan bases they hope to mobilize on behalf of their brands.

Are companies the story identifies under “Missed Opportunity” really as bad off in their Facebook presences as the story suggests?

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1 Comment

  1. jason makes this comment

    October 14, 2009

    Cool blog! I commented here before, its nice to know there are still some great posts out there. Thanks for the great info.

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