KnowThis Blog Postings
- Published on April 23, 2010
- Posted by Paul Christ
Since 2001, Marketing Experiments.com has been at the forefront of offering quality, actionable advice for the online business world. As their name suggests, MarketingExperiments' forte is conducting and reporting results of real online experiments. The work they undertake primarily involves investigating ways web marketers can improve their promotional and brand building efforts. Over the years, they have produced a large number of studies, the results of which are often freely shared through online web conferences as well as postings to their website. After nearly 10 years of doing research, MarketingExperiments remains true to its mission of producing tested and actionable information that are of value to any company engaged in Internet marketing.
To add even more value to their offerings, MarketingExperiments has now introduced a free web-accessible Quarterly Research Journal showcasing their studies and offering additional beneficial material. While the information found in this 100+ page report is not presented with the same level of detail found in reports produced by high-end market research firms, the material still offers excellent insight into what Internet companies can do to achieve better results. Much of what is found in this first issue focuses on the results of research covering email marketing, website optimization, and the use of social media.
What you need to understand: It doesn’t matter who designed it or how much you paid for it, if you don’t test you could be leaving a lot of money on the table. In this case, all three of the agency-designed emails underperformed the control. This experiment may make some agencies (and even the clients that pay them) quite uncomfortable. Remember, there is significant value to be gained by discovering not only “what really works,” but “what really doesn’t work” as well.
What is the most surprising finding discussed in this first issue?