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Reader's Digest Repositions
Reader's Digest Looks To Web To Revive Storied But Staid Brand (brandchannel)
Once a mainstay in the list of leading magazines, Reader's Digest went bankrupt last month but as it exits bankruptcy it sees opportunity in reinventing itself as a web property and also as a content provider for eBook readers. But as the story points out, it has a big hurdle to overcome with its perceived image.
Digest believes what ails the world's largest circulation magazine and global multi-brand media and marketing company is their stereotype as the preferred magazine of grandparents and dental receptionists, and thinks the solution lies online.
Besides what is mentioned in the story, what else will it take for Reader's Digest to compete against other news sources such as Google News?