Chapter 8: Distribution Decisions
Chapter Summary:
In this chapter we cover the basics of distribution, including defining what channels of distribution are and the purpose they serve within the overall marketing strategy. We examine the key functions and parties in a distribution system. Also, we look at the major types of channel arrangements and the factors affecting the creation of effective distribution channels. We conclude with a discussion of different distribution design options.
Key Issues:
- Importance of Distribution
- Distribution Activities
- Type of Channel Members
- Why Distribution Help is Needed
- Channel Arrangements
- Factors in Creating Distribution Channels
- Overall Distribution Design
Links to Cited References:
(note: Some links may no longer be active, if this is the case check Accessing Marketing Stories for hints on accessing.)
- Amazon.com website. http://www.amazon.com/gp/seller/fba/fulfillment-by-amazon.html
- Martin, A., "Stumping for Shelf Space," New York Times, February 20, 2008. http://www.nytimes.com/2008/02/20/business/businessspecial2/20drink.html
- "Coke Will Distribute V8, Other Campbell Soup Juices." USA Today, June 7, 2007. http://www.usatoday.com/money/industries/food/2007-06-07-coke-campbell_N.htm
- Kapner, S., "Nautica Brand Losing Ground," Fortune, November 1 2007. http://money.cnn.com/2007/10/31/news/companies/Kapner_Nautica.fortune/index.htm
- Starbucks website. http://www.starbucks.com/aboutus/Company_Factsheet.pdf
- Starbucks website. http://www.starbucks.com/business/
- Meyer, A., "From Partner to Rival," Multichannel Merchant, July 1, 2006. http://multichannelmerchant.com/crosschannel/marketing/partner_rival_07012006/
- Kapner, S., "Wal-Mart Puts the Squeeze on Food Costs," Fortune, May 29, 2008. http://money.cnn.com/2008/05/28/magazines/fortune/kapner_walmart.fortune/index.htm
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